It’s easy for someone with enough passion and drive to jump right into a project they’ve always wanted to complete. Unfortunately, not knowing what they’re in for can spell out failure down the road. There are obstacles in any task, whether big or small, and content marketers can’t afford to ignore them due to the very nature of their work.
Most people who take on the role of content marketer don’t know what kind of content is best to create. It’s always somewhat dependent on the company it’s promoting. Photos, video ads, live streams, podcasts, and other visual content in the marketing sphere today can be effective when used appropriately, but they often lack one of the most influential components of content marketing: good writing.
Companies who opt for content marketing services need to employ good writers to develop clickable titles, interesting scripts, and multi-faceted articles to make contact with the audience they’re reaching for. It’s good for more than just gaining new customers and building your authority, however; it can also teach you more about the industry you’re in. Here are the most crucial parts of writing well.
Start with a strong introduction. You want to get your readers hooked, and the best way to do that is to use a question, a story, or a quotation. It’s something small and personal that they’ll be happy to read more about. If you want to go one step further, try including a decent amount of keywords in your opening paragraph. You’ll push your Toronto SEO ranking up and make it clear which topics you’re addressing.
Unfortunately, a great introduction isn’t enough: the structure of your entire piece needs to be top-notch. You can easily change up your formatting by using 1.5 line spacing in your post, creating digestible medium-length paragraphs, and adding bullet-point lists when you can.
When you’re creating a new piece, pay attention to the rhythm of the wording. Mix it up with sentences of varying lengths. Go short one moment. Draw out your ideas with intriguing words right after. Just as no one likes a monotone speaker, no one wants to read flat, stagnant writing.
Go for simple, clear ideas. If you’re discussing more complex ideas, break them down into comprehensible concepts using basic language. Writing too lavishly can be distracting and hard to swallow for most readers, especially those who have little knowledge on the subject. If you write your piece like a story, simplicity comes more naturally.
On the other hand, writing in a manner that’s too simplistic can be insulting to the intelligence of your readers. Give them prompts here and there so they can do a bit of problem-solving on their own, perhaps through the strategic use of factoids and rhetorical questions.
It’s true that visual content, specifically in video format, is getting more customer attention than other marketing content. But that doesn’t mean you should rule out writing altogether. In fact, it’s safe to say that good writing will always be relevant.