It’s not cheap to hire a decent SEO writer. Invest in getting to know how to find the best SEO writer for you. Whether it is general content for search engine optimization, copywriting, or another form of marketing content, you want to make sure that you’re not sabotaging yourself before you even get going.
Find someone who knows their Grammar, Structure, and Spelling
One of the biggest issues in SEO writing is that businesses want to pay the lowest price possible for content. The result of a low price point is low quality of writing. Poor writing is not worth the money you pay for it, no matter how you slice it.
Build a Team between an SEO Writer and SEO Expert
Build an SEO team that knows how to effectively communicate with one another. Ensure all stakeholders are working together to achieve content goals.
Always ensure you are Writing for your Audience First
As important as it is to write for search engines, writing for people first will win you more views in the long run. Google purposefully does not like content written purely for search engine optimization purposes so be sure you are putting the time in to write to your audience instead of stuffing in as many keywords as you can.
Find an SEO Writer who Understands your Audience
The right SEO writer should be able to not only write for people but they should be able to write specifically for your audience. A writer should want to take the time to get to know your audience, find out what is important to you and to them, and supply content that is useful and meaningful to them.
They Need to be Educated on the Dos and Don’ts of SEO Writing
There’s no way around it. They need to be on top of the latest trends in search engine ranking. They should know the proper way to use keywords, titles, heading tags, length of content, and have knowledge of the things that are going to devalue your content in the eyes of search engines.
Pay for Proper Content
To find the best SEO writer, know that you need to be ready to invest in it. Paying for cheap content may do more harm than good. If Google sees you turning out articles with quality issues, they won’t hesitate to treat your site accordingly. It can be very difficult to overcome this stigma.
Ensure the Writing is Clear and Succinct
No long sentences. Ensure the writing is clear enough to be easily read and shared by your audience. It should capture the reader’s attention and communicate its message effectively. Paying a good rate to the right writer should ensure this.
Develop Content that is easy to Read and Share
Content that people want to read and share with others is key to spreading word about your business on search engines. Think strategically. Search engine optimization takes time to reward your brand. The results are not instant. Ensure that the content has a decent shelf life when shopping for SEO services.
Know how to Build Storytelling in your Content
Content marketing is not designed to be self-promotional and it shouldn’t read so. Make it meaningful. The right SEO writer will be able to execute a story in their writing that elicits curiosity and action.
Write attractive, Click-Friendly Headlines
Titles play a huge role in getting a reader through an article. This is not just about the main headline but all headlines in the article as well. They should direct readers to keep reading. Hold onto their attention. Build on click-worthy but informative headlines that previews the article.