SEO Tips, Tricks, and Techniques for eCommerce Websites seeking to make an Impact

 Design, site implementation, and search engine optimization-specific strategies each play a significant role in determining where a given eCommerce site ranks. Search engines are major sources of traffic and revenue, and should be factored into the marketing plans of every eCommerce site. In this article, we share some tips, tricks, and techniques on how to rank your eCommerce website at the top of search engines everywhere.

To begin with, ensuring a site’s eCommerce catalogue is easily readable is key. Remember, specific products and services pages will fight for their own search engine ranking. Thus, every page must be optimized in order to drive their own ranking success in addition to strengthening the quality and opportunity of the eCommerce site to rank. Taxonomies should include landing pages for each keyword you are intending to rank for. Thereby, divide up your category of product into specific areas of navigation. For example, if you wish to rank according to gender, design a landing page for women’s items and men’s items separately. This way, you can successfully target keywords as appropriate.

In filling out an eCommerce site with keywords and relevant SEO strategies, keep in mind to ensure subcategories of pages do not result in duplicate content. Ideally, what an eCommerce site should be built to do is to drive organic search revenues down through each of these product channels. To this point, ensure that there are more than images included. Search engine crawlers cannot process images in the same way they can text. Therefore, text-based product descriptions and text fields need to be embedded in product pages to assist with search engine ranking.

Beyond these suggestions, there are other basics to keep in mind – such as optimizing title tags and meta descriptions with relevant content and keywords, focusing on the mobile-responsive experience to maximize exposure through Google’s mobile-first index, using structured product data including product ratings and price to enhance search results, and ensuring that no soft 404 errors are found.

Though eCommerce site optimization for search engines may sound complicated, with a high quality content management system in play, it becomes easier. Ensure that a CMS such as WordPress is employed to allow content to be routinely replaced, edited, and created. Headings, promotions, body, and product descriptions should be changed in accordance with the latest in one’s search engine optimization strategies. By having a content management system at work, it becomes easier for site owners to oversee their eCommerce SEO campaigns.

The very last thing we want to mention as it applies to eCommerce SEO tips is to implement a web analytics program. This way, a site owner has the opportunity to view the data on where they are getting hits from, what strategies are working and what is not, and how conversions are as they pertain to the organic search engine traffic an eCommerce site receives.

Through the use of resources such as Google Search Engine and Google Analytics, there is a near endless amount of data one can sift through to help determine how to better optimize their website.

eCommerce is a highly competitive space and in order to succeed in their respective regions, high quality SEO techniques need to be applied. Critical to long-term success and performance, the eCommerce platforms who succeed are oftentimes the one with the most valuable real estate on search engines such as Google.

For more information on SEO strategies for eCommerce websites, please speak with a representative at Unlimited Exposure today.