Basic Digital Marketing
Social media videos are an important piece of the puzzle, pushing brands forward in 2018 and beyond. As video consumption has risen on social media platforms, it’s no secret that Internet users love video over text and images. In response, sites like Facebook, Twitter, and Instagram have launched video-specific digital channels opening the door for brands to invest in video-first campaigns. The most successful social media videos make customers feel more deeply connected to one’s business. If you know how to successfully work a social media-based video marketing campaign, there’s no telling what you can do getting customers to your website.
There are 5 stages of the digital marketing sales funnel where video marketing can serve a purpose. The first stage of the funnel is in the initial introduction of a stranger who has never encountered your brand before to your website. Targeting this group, one may want to develop video content that communicates the general feeling and lifestyle of the brand. For this, short videos of two minutes or less are a great way to accomplish this. Then, the second stage is visitors who are beginning to check out your brand but who are not necessarily committed to making any purchase. At this stage, any marketing and/or targeting you do should be to convert them into qualified leads. For this set of social media videos, you may want to emphasize the advantages of shopping with your brand, highlighting specific sales of products or services, and to give visitors a reason to get interested!
Looking across the City of Toronto, we see restaurants move in and move out every year. What makes a restaurant successful over others is up for debate. Many would agree that digital marketing plays a huge role. Vital to success across different industries, digital marketing helps to make the most from platforms like Instagram, Facebook, Twitter, and more.
Considering how eighty-three percent of smartphone users rely on their smartphones to make decisions on where to eat, having control of the online reputation of a business has value. Consumers are constantly checking Google reviews, doing Google searches, and surveying social media. According to recent statistics, digital marketing is said to be responsible for nearly 1,000 million restaurant visits every year. Take advantage of digital marketing today for these reasons.
Creating compelling, high-performance email marketing messaging in financial services is important. A company never wants to intimidate or overwhelm their target audience with information and offers. The key is to move the focus away from the stresses of finance to the success and happiness associated with good financial health. Amazingly effective email marketing campaigns have been built from this standpoint. Every day, here are five email marketing strategies used in the financial services sector.
Content marketing has the potential to drive sales and marketing in some big ways. By knowing your audience, knowing what to write about, when to post, and how to promote, these are important pieces of the puzzle to providing something of value to your audience. Persuasive, contagious content is at the centre of any successful content marketing campaign. Here are five techniques that can be used to develop the perfect sequence of blogs and articles for your website.
So you’ve come up with a great business idea, tagged with a business plan, a marketing plan, and a targeted market. Let’s say, you’ve created an amazing line of products and services, and you’re ready to take it to the next level.
Deciding between whether to hire a digital marketing agency or to pursue your endeavors with an in-house digital marketing effort is not easy. Yes, for some small businesses, using one’s own experience and time to enact their marketing strategies can work. That said, this can oftentimes come with unnecessary mistakes being made, time wasted, and sometimes, money wasted on ineffective strategies. If you’re looking to break through to the next level, in many cases, hiring a digital marketing agency may be an inevitably.
In today’s business world, having a well-functioning website is a necessary component to a brand’s online-offline marketing approach. It’s crucial to assist in marketing to local demographics, developing new leads, and ultimately, bringing in above-average revenues.
Even on a limited budget, small businesses must find a way to create and maintain a website. Unfortunately, without it, exposure can be limited and brand visibility can be stigmatized, perceived as unprofessional.
Small business owners sometimes use templates and similar static designs for their sites. This is not recommended. The last thing you want to come across as is boring and design elements, color, imagery, video, and digital marketing matter. The following are 8 elements of a high quality small business website you want to have in place.
Despite being the second biggest, the Google-owned YouTube is an underrated search engine that many brands forget. Despite that, by optimizing your YouTube SEO strategies, you’ll ensure your video is seen by relevant queries and even under YouTube’s recommendations. Those “YouTube recommendations” referrals are important as they drive more than 70 percent of total daily watch time on the platform. If you don’t know where to start in building a YouTube SEO campaign, here’s a few guiding principles to take into account.
Google business listings, Yelp, local classifieds, and other websites are great ways to connect businesses to local areas. Let’s say, you are a digital marketing company in Toronto. When we build out a local digital marketing strategy for a website like this, we want to ensure we are targeting an audience in Toronto. Unlimited Exposure takes the same approach for any company we work with. Success in the local marketplace is most achievable when a local-first marketing approach is taken. Listing websites like Yelp play a huge role in connecting your brand with a location. Then, when someone Googles your brand, they’ll find street and city. Subsequently, if one puts in a localized query, it’s more likely your site’s name will pop up.
User-powered sites like Yelp can have a negative impact though. If you’re not monitoring your digital presence, the possibility of negative reviews could sink your brand very quickly. Yelp specifically has more than eighty million visitors every month. There’s a lot at stake. That said, for local businesses, you’re missing out if your business is not registered here. According to a study published by Harvard Business, every Yelp star on your listing has the potential to increase revenues for the average business by up to eight percent. Thereby, it’s important to ensure you’re registered on these listings with the correct information and link back to your website. Also, keep a monitor on your listings to ensure any negative reviews can be addressed and to get a gauge on what consumers are saying about your business in the local marketplace.
Improve your SEO today with these 7 tips to get your brand’s digital marketing search engine rankings higher than ever. See web traffic numbers increase off of sustainable organic growth covering the long-term. Though you can always go the PPC route, there’s arguably more customers in the pipeline by pursuing an organic traffic generating strategy.
Local search optimization has helped elevate countless small businesses to success across Canada. Especially for start-ups, entrepreneurs, and new companies, establishing momentum in the local market is important. Though some get lucky, it can be a lot of hard work. Thankfully, to find out how to optimize your marketing strategies to your region, you’ve come to the right place.
Analytics tools are key to measuring a variety of metrics on website visits, digital marketing strategies, and social media postings. By embedding Google Analytics and registering your site with Google Tools, there’s a lot of information you can gather together about who’s visiting your site, how they’re arriving at you’re site, what they’re looking at, and more.
Examining the world’s most popular sites, they all have analytics software of some kind included in. Even though a site may resemble successful, it does not necessarily mean that it is. To accurately manage a website, you need to know what’s going on with how consumers are interpreting it. There may be huge opportunities to develop its performance into something more. For any small business owner looking to do right by their website, implementing and regularly checking analytics software is key.
Apple’s new operating system is giving users more power and digital marketing agencies more opportunities to maximize their investment. As marketing professionals ourselves, we’re seeing Apple’s iOS 12 as providing new ways to connect with users.
September 17 is going to be a big day for Apple smartphone users. Among the biggest changes will be an update to the ‘notifications’ feature. Users will have more functionality in opting in or opting out of notifications, allowing them more control over managing their time online. Notifications will begin to be grouped by app rather than displayed chronologically. Users will also get to select how they want their notifications to be displayed, such as prominently or quietly. Digital marketers may consider offering trials of quiet notifications as a means to get Apple users to opt-in. Through unique, relevant, and compelling content, it may be possible for marketers to shift to something bigger.
Collecting client reviews is important to businesses selling online. Whether you are full-blown eCommerce brand, are selling only a few products or services online, or are a contractor building a brand reputation, reviews matter. If you find you’re not collecting very many product reviews, testimonials, or client ratings, here are a few ways to upgrade your digital marketing efforts.
Build a reviews/testimonials section
External reviews are intensely important to building one’s online reputation. That said, creating your own reviews section hosted direct on your website also helps a great deal. In all likelihood, more customers are going to see your website than they are to see your social media. Provide an area where customers can share their interaction with your brand. That way, when a lead comes your way that wants to see prior customer experiences, it’ll all be there for them to explore.
Content marketing is the act of using articles, blogs, and written content to bring traffic to your website. Curating, creating, and providing unique high quality content relevant to your target audience is key. Thankfully, there are several online resources that can be used to achieve content marketing objectives and assist with article creation. If you are unfamiliar with content marketing but are still looking for an edge up, these tools are a great place to start.
Digital marketing for business succeeds when it targets landing page conversions as its highest priority. After all, depending on how you’re measuring conversions, it’s this number that will determine whether a digital marketing strategy is success or failure.
The unfortunate truth is that few digital marketers look at and optimize a site’s landing pages. These are five guiding tips on how to build a landing page that converts and maximizes off-page marketing efforts.
The faster a website recognizes its SEO strategy is not working, the quicker a resolution can be found. Even if you’re with an experienced SEO digital marketing agency that you trust, it’s important to measure and acknowledge when a strategy is underperforming. There are no guarantees when it comes to SEO and sometimes, failure happens. Here are some ways to gauge if there are issues ongoing with the agreed-upon strategy.
eCommerce sites routinely experience website visitors coming and going without making a purchase. For smart eCommerce site owners, they’re known to use remarketing to target these visitors to bring them back and use them to increase sales figures. In years past, this was not possible as there was no infrastructure in place to remarket. Today’s landscape of SEO, web design, and analytics software is very different however. For this reason, remarketing has become a common technique used in Google AdWords and Facebook.
Customers you want to remarket to are those that have shown an interest in what you’re offering. If a customer has paid a visit to your website and has not made a purchase, that’s where remarketing journeys can start. The first step is in ensuring code on your webpage shows that cookies of website visitors will be collected. Using these cookies, a site owner can build a comprehensive database of visitors who’ve come and gone. Remember, the average eCommerce shopper will browse a product anywhere from 7-10 times before making the decision to buy. It happens every day and probably more than most eCommerce site owners suspect.
Facebook Video has been expanding at a feverish pace in the last couple years. Recently, Facebook made the decision to take Watch global, opening up more opportunities to marketers and video creators.
Furthermore, ad breaks are now available to Pages with more than 10,000 followers and that have generated more than 30,000 one-minute video views in the last two months. Sure, that’s a few humps to jump through but for those have access to it, that’s a lot of reward that can be tapped into for brands willing to take their efforts there.
Consumers expect websites to open within two seconds or less. As a matter of fact, it’s estimated that 47 percent of visitors will leave a website if it takes any longer. That equates to, no matter how amazing your site or brand is, it’s useless to a certain percentage of visitors if its’ loading page speed takes any longer than a couple seconds.
Keep in mind that slow speeds are annoying and can also affect organic search engine rankings. Google’s SEO algorithms place a lot of weight on page loading speed. If you have speed issues, believe us when we say, it will eventually cost you. Analyze your site’s current loading time. Consider it in comparison with your competitors’ sites. Tools like Google’s PageSpeed are great ways to figure this out. If you’re looking to cut down on yours, consider these 4 simple techniques.
Lower eCommerce sales than expected and falling site traffic can be a major source of worry for some. By finding the source of the problem though, there’s a lot that can be done to correct negative momentum. Not every digital marketing or eCommerce strategy is going to work but if you’ve partnered with an experienced marketer who knows their stuff, you can always pivot to something else. Increase eCommerce conversions, fix eCommerce website design, and correct marketing mistakes that might be costing you big.
SEO strategies that target localized keywords combined with geo-targeting produce strong returns for those that use them. Aligning strategies with a local-first approach is smart for many small businesses. If you’re new and not yet established in your local marketplace, it’s important for locals to know who you are and what you’re selling. Setting your sights on a local niche can help elevate you in the eyes of Google and assist in finding qualified leads for your website.
Every search engine-friendly content marketing strategy builds itself around the use of keywords – short-tail and long-tail. The journey to generating local SEO results begins in researching relevant niche keywords for your site. Look for keywords that have low to medium competition and that are still coming with high searches. When you have a collection of four or five to start, create high quality, informative content to match them with. All keywords should be relevant to your website and used across blogs, landing pages, image alt-tags, and social media profiles.
Deciding what’s best for your digital marketing has no clear cut answer. Depending on what short-term and long-term goals you have, you may need a digital marketing agency to achieve it. Regardless of what size your business is, if you’re thinking about hiring a digital marketing company, you may want to consider a few things before choosing to insource or outsource.
Paying attention to what the world’s biggest companies are doing, very few insource all their digital marketing. Outsourcing digital marketing is by far and away the industry standard across almost every category of product and services. Why this is the case is because digital marketers are paid to be experts at their job. The rules of digital marketing are always changing and with new strategies proving successful every year, it takes a keen eye to detail to keep a brand on the cutting edge. Thus, a digital marketing agency is sometimes hired.
As a premiere Toronto digital marketing company, we believe organic search is a beast anyone can conquer, as long as they’re ready to put in the time and effort to deliver high quality, consistent content marketing. Improving your website’s search engine rank is something that takes time but with the right content, it’s an endeavor more than worth pursuing. Meaningful content that gets eyes on your products and services, and that builds your brand’s reputation in the eyes of customers is important. To boost organic search, here’s how to use content marketing.
The quality of one’s digital marketing research prior to starting an SEO campaign can singlehandedly determine whether said campaign is successful. Keyword research is tremendously important.
Comprehensive SEO marketing should be built around a nice collection of keywords. These keywords can be found through various means. You can select keywords with low to medium competition. You may choose some that are highly competitive, but that is generating a high amount of searches. In conducting research, you may find queries being searched for that are untapped. There’s no shortage of keywords out there – which can be a negative and a positive. It can make it really difficult to know which keywords are best for your site.
Before you begin the process of conducting keyword research, it is essential to start by collecting relevant information about your business. This involves considering your target audience and their potential areas of interest, as well as the questions they may have. Also, you could take into account the products or services you offer.
These words can be included in your collection of SEO keywords. Finding the perfect set of keywords is always a daunting task. If you choose popular keywords frequently searched on search engines, you might face tough competition and need help to make your website stand out. However, there is a possibility of creating long-tail niche keywords by expanding on short-tail keywords with high search volumes.
On the other end of the spectrum, going with keywords with low competition means a likely high rate of success; however, you may have a small audience to draw from. All in all, you should have a mix of generic keywords and niche keywords, sometimes including location or geographic regions served.
In some industries, you may wish to look at search queries over an extended period of time. You may see certain events coming around the corner that you can predict the use of specific keywords. For example, eCommerce sites may see jumps in traffic at different times of year like Halloween, Black Friday, Christmas, Valentine’s Day, and summer. Knowing this, various SEO keyword campaigns can be planned in advance so that when the occasion comes around, you already have content out there ready to be consumed by searchers. Always look at what’s coming around the corner and build keywords from what you can predict.
Keep in mind that even with the most fantastic keyword research in the world and getting all the technical aspects correct, high-quality content still reigns supreme. To be successful in SEO, there needs to be a focus on content and adhering to all necessary Google regulations. To this point, keyword stuffing is the ultimate no-no. Create website content that focuses on a few keywords at a time.
Over time, an SEO digital marketing strategy that strategically incorporates keywords can lead to significant success for a website. While there are numerous benefits and advantages to identifying the appropriate keywords, it is crucial to exercise patience, as campaigns may require six months or longer to gain momentum. However, if you possess knowledge of promoting content through social media marketing and other platforms, you may experience substantial increases in traffic at the initial stages.
If you want to learn more about how to rank on the first page of Google, here are some resources that might be helpful:
How to Build a Search Engine-Friendly Website
On-Page Optimization for Local SEO
Maximizing Your Local SEO Efforts: Tips and Tricks for Small Business Owners
Why Choose Unlimited Online Exposure?
Unlimited Online Exposure, a well-known digital marketing agency based in Toronto, has built a strong reputation in the industry for more than 27 years. We are highly regarded as pioneers and have an impressive track record of successfully creating over 1400 websites.
Unlimited Online Exposure offers cost-effective web development services in Toronto, along with local SEO, social media marketing, content marketing, chatbot integration, CRM implementation, inbound marketing, and video marketing in Toronto. Their services are tailored to enhance brand visibility and drive online success for businesses. Contact us at 416-477-0594 or visit our website for more information.
Maximize your digital marketing strategies by knowing how to play the game better than your competition. Partnering with a digital marketing agency, we have access to all the latest tools, tips, and tricks to ensure you’re getting the highest return on investment. In 2018, here are nine digital marketing statistics we’ll share to show some insight into how we’re building successful campaigns in today’s landscape.
