Basic Digital Marketing
So you’ve just bought your domain name and are ready to launch your new website. Congrats!
There are evidently lots of things to get in place before your website can really be maximized to its fullest potential.
A quick checklist for any successful site design will likely have several SEO principles listed. Needless to say, a new site should always make SEO a priority, as it’ll be what helps get it seen by search engines, on social media, and more.
Here’s everything you need to remember in getting your new website ready!
2018 proved to be a record-setting year for the world of eCommerce sites. As more consumers move from traditional brick and mortar to online shopping, that’s meant massive sales!
Heading into next year, although there’s a lot of rewards and low-hanging fruit out there for some categories of eCommerce, you don’t want to invest in a dead end.
As 2019 is about to set upon us, these 4 astonishing eCommerce web design and SEO trends are set to take center stage.
For those looking to maximize the potential of current SEO algorithms, these strategies are where you want to focus. Set your business up for all the success you’re dreaming of in the next 12 months!
If you’re interested in how to get customers clicking, buying, and sharing your stuff, human psychology can dictate a lot what influences these decisions. How we respond to ads, brands, and products is all built from rules of human psychology. Learn how to use the unconscious mind which sits beneath the surface to get people responding positively to your brand, products or services, and advertisements.
Inbound marketing are strategies that seek to attract customers to your website through permission-based guidance. Inbound marketing can be anything from a blog post attracting people to your brand or email marketing.
If you’ve never used analytics to measure the effectiveness of a digital marketing campaign before, we hope this list convinces you to.
Sometimes, a strategy doesn’t work out like one would hope and for companies who aren’t monitoring their campaigns, that can result in some huge losses.
Even so, as global media marketing spending is set to exceed $2.1 trillion this year, it’s evidence that there’s still significant reward to be found in digital marketing. These are the top digital marketing mistakes being made by some of the biggest companies.
Content that is emotive, motivated, fun, and self-aware is integral to the success of so many different marketing campaigns. When done right, content like this can make readers think, feel, and respond. This is what any content writer would want!
Be it social media marketing, inbound marketing, email marketing, or alternative digital campaigns, these 6 components are something you’ll find in each – social currency, trigger, emotionally intelligent, public, practical, and stories. Let’s jump into a little more about what we mean.
Adapting to changes in Google’s algorithm is an art search engine optimizers are highly skilled at. As we look ahead to 2019, the following trends are something you’ll want to use in staying above the waves of the marketplace. In the meantime, Google continues to shake things up via algorithm updates. The best move any brand can make is to embrace what comes and adapt!
Every website should have its own social media strategy. If yours ain’t working, here’s some techniques, tips, and tricks you can steal from us!
Engagement = Reward
The average social media user is more likely to buy from you if they have previously engaged with your brand. To this point, active engagement is so tremendously important. Share timely, relevant content, and create conversation among fans. Some strategies to help guide what you post can include inspirational quotes, photos with intriguing captions, post lengths which alternate in type and length, responses to comments, engaging with other brands in your local social media community, proposing questions or polls about relevant topics in an effort to stimulate conversation, and using images and short videos to increase visibility.
Focusing on creating your own digital marketing campaign is of utmost importance. Even so, it never hurts to check out the competition and what’s working for them.
Keeping a close eye on competition, you may notice certain aspects of their marketing activities and performance. If you’re looking to save time while continuing to monitor the competition, use any of these three applications.
Instagram marketing is very new to most companies but what awaits them can be lucrative. Instagram has become the fastest growing social media platform, perfect for websites in eCommerce retail, fashion, beauty, and food among other categories.
Of Instagram’s more than 1 billion users, 500 million of these use the platform every day. Beyond the huge audience on Instagram, something else advertisers love is that users love to connect with their favourite products and brands on it.
Although the benefits are well understood, getting started on how to achieve success on Instagram might not seem equally clear. If you’re new, the best thing we can recommend is looking at what’s working for others. The following are three Instagram accounts putting out some amazing Instagram marketing and where you might find some value for your own brand.
In social media, the argument between paid ads and organic traffic has gradually leaned towards a necessity for paid marketing. Since 2010, sites like Twitter and Facebook have grown their sites as advertising platforms by introducing infrastructure for paid ads. Unfortunately, businesses have lost a lot of their organic reach. With each algorithm update, increasingly, paid advertisements are where the marketing attention is being paid.
In a recent study analyzing Twitter as a social media marketing tool, they found Twitter paid ads to convert twice as many people as unsponsored tweets and organic marketing. In working with brands from all categories of business, we’ve heard many stories of accounts producing a lot of tweets and reaching a very low number of fans. Eventually, they give in to the inevitable – having to launch a paid Twitter social media marketing campaign.
Schema markup is a powerful SEO tool that surprisingly less than half of all websites are using. Capitalizing on the use of schema markup, you’ll find your site with higher page rankings and better traffic. If you’re serious about maximizing your SEO campaign and generating the highest possible page rankings, here’s a little bit about the importance of schema markup.
What is schema markup
Schema markup is a language which assists search engines in understanding the relevance of information on a website.
Think of schema markup as similar to HTML tags, which works similarly with browsers. HTML is used to identify what falls in between its tags and signifies how a browse is expected to behave in interpreting what’s here.
Since 2014, mobile eCommerce numbers have consistently surpassed that of desktops. As mobile growth continues to be on the upswing, today, more money is being made through online shopping via mobile devices than anywhere.
Content drives user engagement, social media shares, and SEO. If you don’t know how to write content, when to release it, and what to consider when putting together a content marketing schedule, you may find yourself at a loss. Whether this is your first time developing content or if you’re an experienced writer with a lack of idea on where to start, here are 3 tips to get going.
Digital marketing continues to grow into 2019 at a rapid rate. Examining the latest small business Internet marketing trends, there’s a lot to pick up on as we head into the New Year. See below for the top 6 trends leaning into 2019 and consider how to embrace them for your business.
Digital marketing is a catch-all term that does not guarantee results for websites and Internet businesses. As a Toronto digital marketing agency, we routinely encounter businesses who have tried digital marketing only to see money spent for little return. This understandably prompts the question, is there any real ROI to digital marketing – of course there is, if you know how!
Small business digital marketing relies on skilled approaches in disciplines ranging from SEO to email, PPC, social media, mobile, and analytics.
As a small business owner, understandably, not all have expert-level knowledge on how to leverage digital platforms. Then, others might not have the time to invest in learning, the budget to invest in PPC, may not have the staff to support a long-term digital marketing campaign, or may not have the resources to accomplish the objective set out.
How businesses use eCommerce can be the ultimate decider of whether they turn a profit in a given quarter. Using it inefficiently means lower revenues and untapped potential. For any eCommerce business, that’s not ideal. Exploring eCommerce marketing, you’ll find a number of trends to respond to and an overview of challenges.
To Prince Edward Island, tourism is extremely important to its local economy and the lives of the families who live in the province. Unlike any other province in Canada, PEI relies on the income it receives from tourists to produce economic activity. This makes it an interesting case study regarding the importance of tourism marketing.
Bad habits in content development and website coding are nothing to laugh about. Knowingly and unknowingly, websites may be harming their search engine rank with these 7 terrible SEO mistakes.
Approximately 80 percent of all Internet traffic in 2019 will be directed towards video. Across platforms like Instagram, YouTube, Facebook, Snapchat, and others, high quality and engaging video is what keeps brands moving forward and seeing their numbers pop. As one of the best ways to reach a new audience and to increase brand awareness, here are 7 reasons why you may consider video marketing for your website’s digital marketing.
The unique marketing challenges of 2019 are going to push brands to overcome and ultimately should create stronger businesses than ever before.
If you’ve done well in 2018, the next year should be a premiere opportunity to generate bigger numbers and higher returns. In this article, we hope to highlight just a few of the marketing issues marketers will be forced to confront.
Digital marketing comes with its fair share of assumptions. There’s a lot of variables that make or break a campaign. Just because you have a website and an agency to back you up does not guarantee success. That said, there’s a lot of money to be made for brands who engage in digital marketing. No matter if you’re new to the world of online marketing or have already overseen your own campaigns in the past, here are 5 digital marketing myths to avoid.
Leave your competition behind by using digital marketing to elevate your brand beyond its limitations. In market competition, brands are either on their way up or down. There’s no in-between. If you’re serious about ensuring your long-term business success continues indefinitely, digital marketing is somewhere you may want to focus on.
Using content with a focus on link building, anyone can get sites linking direct to your content which is great for giving you more attention from both visitors and search engines. Producing linkable content is not always easy though.
