What’s the Best Social Media Marketing Channel for My Business – read here!

What’s the Best Social Media Marketing Channel for My Business – read here!

Spending some hours every week on executing social media marketing strategies can provide more website traffic, help improve search engine rankings, and increase overall conversions. Social media brands which are most successful know who to target and where. The channels chosen count for a lot. Every day, there are dozens new social media sites popping up and the dominating platforms are still pretty numerous, including Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, and more. Where to focus your attention on though is simple and all about demographics.

What will your social media marketing objective be?

What you do on social media should link directly to an objective. Why you choose a particular channel and how you use it also should link directly to what you hope to achieve. For brand awareness social media strategies, you want large, established platforms with sizeable followers, like any of the big names we mentioned. If you’re looking for lead generation in a B2B environment, alternatively, LinkedIn is a champion for social media ROI in this category. Early on, establish your objective clearly and use it as your guide.

What social media platforms is your target audience using?

There’s plenty of information available online regarding the users of social media platforms. For example, if you’re chasing senior women as your predominant target audience, you’re not going to want to use Snapchat, or if you’re looking to attract men, you’re not going to use strictly Pinterest. Seek out data-driven analytics data you can use to narrow down what platforms your audience is using and how to exploit these opportunities. There are also numerous studies out there, highlighting gender differences, income, age, and more.

Where are your competitors on social media?

Also, you can pay attention to how your competitors are using social media. They’re successful on platforms for a reason. They can be a baseline on how to measure industry activity and determine how you should be spending your time. Note what type of content they’re posting, how often they’re posting, how many likes and shares they’re getting, and anything else you deem relevant. See how their followers engage. There are plenty of software tools and applications which can help track your competition’s social media activity.

What kind of content do you want to create?

In choosing a social media platform, you also want to ensure it’s perfect for the content you’re readying to share. Some platforms will complement your brand while others won’t. For industry-based news and updates, more professional-minded sites like LinkedIn or Twitter works. For shareable video content, Instagram, YouTube, or Facebook is recommended. For live video, there’s Twitter’s Periscope app, Facebook Live, and Instagram. If you want to create and share image-based content, Instagram and Pinterest are where you want to look.

How many channels can you manage at the same time?

You may choose to go with a few different social channels – nothing wrong with that. In most cases, you won’t need much more than one or two though. With more resources though, managing multiple channels above two is not such a bad idea, either – as long as it’s not wasted. In fact, 91 percent of retail brands use 2 or more social media channels.

There’s space out there on social media for every brand, business, or industry. Find yours. Partner with Unlimited Exposure today, the experts in social media marketing, to achieve big results on the right social channels. Join us, today for more details!