Basic Digital Marketing
On 26th October 2015, Google confirmed addition of another layer to its algorithm structure for refining the search results further. This time update is named Rankbrain; and, it is being said that it is the 3rd-most important signal determining the results of search queries (The first two are still not confirmed by Google people). If it is so, you should train your brain to rank good with Rankbrain.
Improving the rank is a never ending spree for the marketers because visibility is the core of any internet marketing strategy. Numbers of factors contribute in ranking of search results but some of those are critically important to support your marketing activities. Despite the continuous reshuffle in search engines algorithm parameters by Google, I have a compiled most effective ranking factors that will help you plan better your marketing activities through 2015 to 2016.
Coming across new algorithm updates after Google Penguin, Google Panda has become a common experience but the focus of SEO masters immediately shifts to avoid any adverse impact now and in future. A new powerful algorithm update named ‘Mobilegeddon’ was introduced by Google on April 22, 2015. What was new this time? The answer is- it was a pre-announced algorithm update that Google rarely does. Does it make some special sense to you? Yeah, it was powered to deliver serious impact on existing rankings.
The morning of May 9, 2013 was full of surprises for the SEO masters and web owners with an eye upon the search results ranking. Some websites were ranking better while some had slipped down in search results but the actual cause was unknown. Ranking reshuffle was noticed even about 60%+. I had received several calls by 10am; each enquiry was about the cause or any update. But, frankly speaking, I too was like others. As the multiple hunts including one by Glenn Gabe were on to know the cause, result came out soon with confirmation of brewing of new update started on May 8th, 2013. On digging deep, I came to know that Google secretly rolled out ‘Phantom’ while the SEO community was expecting Penguin 2.0. Phantom was concerned only about the content quality but not the links quality. And, after two years since Phantom, we noticed the new serial update named Phantom-2 rolled out on May 3, 2015.
Each Google update creates ripples in the world of web masters and internet marketers; and, in the spree of being smarter than today, Google continuously makes the changes in search result algorithm. Many of these algorithm updates take place silently; and, you come to know about these only after noticing the sudden drop in the web’s ranking. If you feel sudden ranking drop despite the best SEO efforts, you may be missing an important update named- Panda 4.2 introduced silently on July 17, 2015. Google’s Gary Illyes had already made announcement about possibility of Panda 4.2 at SMX Advanced (June 2015) but he was not sure about the accurate time.
Keeping the SEO in line of Google's algorithm updates is an engaging task for online marketers who always look for safe and effective ways to improve the authority of published content. Quality backlinks help your website to grow, especially, when the concern is the authority of website content. Today, cropping up the quality inbound links is the pivot for any digital marketing and search engine optimization plan. If your content has high readability and viewership with great potential of more likes and shares, more web owners would like to share the space for your content with inbound link. Following data driven tips will help you to get more accountable inbound links at valuable websites.
The unexpected Google penalty is not something new. Despite doing the best to follow the Google’s guidelines, your website may still suffer with penultimate action. Matt Cutts sates, “Google initiates more than 400,000 penultimate actions every month”. Many times, it goes unnoticed unless your website gets serious impact on search result ranking. Can you afford the shocking slip in search result ranking because of Google’s penalty that too without knowing the valid reason? Following tips will help you to diagnose and fix the Google penalty issues for quick damage control.
Online Reputation management has become indispensable for businesses because the freedom to act in modern digital environment allows the customers and competitors to litter the digital spaces with whatever they like. Online reputation management helps to establish yourself as the authoritative and credible resource for whatever you do by managing the relevant and useful search results about your business on first page.
One of my clients was investing good efforts and money for promoting his business website before approaching me; still, he was upset with results. The implemented SEO practices, he shared with me, were also good to deliver the results, but an important element of online promotion, he was missing, was the website audit. Surprisingly, the involved SEO Company didn’t make it. There are numbers of website owners and digital marketers who ignore the importance of website audit but race for search results ranks wasting their time and efforts. Hopefully, your SEO partners wouldn’t be kidding you.
Being at SMX EAST (Sept. 29 - Oct. 1, 2015), New York City was a great opportunity to dive deep into the innovative SEM and SEO tactics. The exposure to numbers of themed sessions, clinics and keynotes was the rarest chance to find out the effective solutions for the most complex challenges that trouble you often. The inspiring environment and professionally planned events throughout the SMX East conference at Jacob Javits Convention Center created an ideal platform for the SEM and SEO experts to pick away new ideas. Here, I share my seven takeaways from SMX EAST SEO conference to help you plan better for SEM and SEO:
Convincing and compelling 3rd- party content is being used widely to add extra edge to digital marketing. It helps you to keep the wider segment of audience engaged and informed through numbers of websites and interactive channels including social media. Getting the quality and purpose oriented content every time can be a costly and complex affair but republishing SEO content with license takes care of this issue ensuring several benefits including- choice to choose the best, accountable SEO support, quality management, regulated compliance, time saving etc.
The battle of conversion rate is won by the efficacy not by incorporating maximum aesthetic features to landing pages. Almost 40% visitors leave your website just because of delay in loading. And, there are many other factors too that drift your casual visitor to another website. Can you survive in highly competitive environment just by infusing intensive off page SEO efforts? The key to success in online business environment is to retain and impress the first time visitor in the shortest possible period. The following tips will help you to design the most optimized landing pages.
Attracting more visitors to your responsive ecommerce site is just the successful start; helping them to find the products with minimum navigation is the next critical task to convert more visits into sale. Exponential growth in mobile ecommerce elevates the competition level also; so, you need to have features enriched site specially optimized for mobile clients. These technically proven and trends supported ways may boost your ecommerce sales on mobiles:
Today, content marketing is inevitable practice of any SEO and SMO plan irrespective to its size and prime objectives. After the Panda Update in 2011, the search term “content marketing” started to move upward on the graph of popularity. Nowadays, everyone is after the content marketing for one reason or the other. On the other side, cost of quality content development is a big concern for the web owners with limited budget. Ever increasing action on social media platforms gives us a solution called ‘crowd sourcing’- a new term defined for business marketing.
Keywords analytical research is the key element of not only the search results ranking but also for any online marketing strategy. Keywords research analytics help us to know- the popular trends in target audience community, what devices they use to find the information, what phrases they use, what phrases are most used etc. Therefore, it is must to optimize the marketing strategy for the target keywords to address the audience in attracting, involving in impressive manner.
Whether you're starting a business or just looking to share some of your insight with the World Wide Web, it goes without saying that blogging can help you become an SEO machine. We can now see that blogging has become a widely celebrated tradition in the online community, but it is very rare for blog posts to actually discuss the SEO efforts that go towards making them successful. While some may argue that they only write blogs to vent or share a point of view, the truth is simple: if the quality of blogging is good and your blog posts are essentially solving people's problems, with a little tweaking, you can make significant SEO gains which can lead to more traffic.
Adding a blog to your website or enhancing the SEO strategies for an existing blog can significantly boost your online visibility. The key objective is to ensure that your blog posts attract attention, are read by a wide online audience, and encourage sharing. To achieve these goals, you should consider the following effective tactics that can drive more traffic to your blog posts.
1. Solving People's Problems
When people search and find your blog post, among others, it is because the search engine tells you that this page has massively useful content catered to your request or "problem". Aside from exploring relevant keywords to your niche market, focusing on relevant problems or questions in your niche market can also help you gain great insight into implementing SEO efforts in your posts. Analyzing your market will help you build a relationship with your audience which will then give you the tools to help them out. You would then incorporate these solutions into each of your blog posts to generate more traffic. A search engine's premise is to help people with relevant and helpful search results. The more relevant your posts are to solving people's problems, the more shares you'll get and the higher you will be ranked.
2. Solving problems with original content
Content strategy is critical on all levels! Aside from being committed to producing original contexts of writing that help your audience, it would help if you also thought of things such as visual appeal. Just think for a moment: if a picture is worth a thousand words, then how much more effective would a video posting be? By adding videos to your blogs, you are also building links and generating traffic from sites such as YouTube and Vimeo. Videos are excellent on mobile devices as well, and you will notice a lot of your traffic can increase if your posts are shared.
3. Be social on social media!
This one is a no-brainer. Use your social media pages to be social! You have these platforms readily available for you to let your followers know of a new post. These are your most reliable medium to spread the word of a new post and for potential sharing of your posts. It is here that at any given time the right post can go viral! It is also important to acknowledge that search engines use social media as a form of authenticity for the blog writer, so it is very important to keep your social media pages updated and use them as a platform to circulate your newest blog posts, creating more and more links.
4. Backlinks
The rule of thumb here is quality vs. quantity. Think of backlinks as referrals. Would your new employer prefer 100 referrals from your elementary friends or 2-3 referrals from your old employers and colleagues? The same theory applies with backlinking to your site, search engines place value on the domain name that relates to you. In essence, if other sites (of value) are referencing your site, then based on search engine logic, it must be a relevant and trusted site with relevant content. There are many ways you can gain backlinks: you can send out a virtual press release through syndicated services, you can blog or contribute to forums on third-party websites with links back to your own or explore different portals and directories readily available.
5. Consistency
But do not over-blog! I guess the same rule applies to this one, too. Quality over quantity! Too many posts in quick succession may drift your followers because they start losing interest in sensing the biasing. Fix a time frame and post regularly but make sure each post is of high quality and is a complete piece. It will not only set a standard among your virtual audience, but it will help you maintain an excellent standard for all your SEO efforts.
If you want to learn more about how to rank on the first page of Google, here are some resources that might be helpful:
How to Build a Search Engine-Friendly Website
On-Page Optimization for Local SEO
Maximizing Your Local SEO Efforts: Tips and Tricks for Small Business Owners
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The content audit is the inventory of published website content that simplifies the identification of flaws affecting the SEO results adversely. The content audit is the only effective way to understand the quality and structure of the website content; it has become an inseparable part of any SEO strategy after Google’s Panda Update. Google’s Panda Algorithm Update (February 2011), a new filter, was introduced to stop the websites with poor content to make the way into the top results.
There appears numbers of posts highlighting the importance of social media in internet marketing but very less is said about the content and to make it more engaging. An engaging, convincing and compelling content helps to garner more in terms of followers, comments, shares, likes, clicks to shared links etc. If you too are not satisfied with the outcome of your regular SMM efforts then it is time to evaluate the content quality.
In today's digital age, having a strong online presence is crucial for businesses of all sizes. With millions of websites competing for attention on search engines like Google, companies need to implement effective strategies to ensure their websites are visible to their target audience. This is where Search Engine Optimization (SEO) services come into play. SEO is the practice of optimizing a website to improve its visibility and rankings on search engine results pages (SERPs). This article will explore why companies need SEO services and the benefits they can reap from investing in them.
1. Increased Website Traffic: One of the primary reasons why companies need SEO services is to drive more organic traffic to their websites. Organic traffic refers to the visitors who find your website through unpaid search engine results. SEO helps improve a website's visibility on search engines, making it more likely to be clicked on by users searching for relevant keywords. Local SEO services can attract high-quality traffic by targeting specific keywords and optimizing website content, increasing brand exposure and potential conversions.
2. Better User Experience: SEO services focus on optimizing websites for search engines and improving the user experience. Search engines prioritize websites that offer a seamless and user-friendly experience. By optimizing website speed, mobile responsiveness, and navigation, SEO services ensure that visitors can easily access and navigate through the website, resulting in longer visit durations and lower bounce rates. This, in turn, signals to search engines that the website is valuable and relevant, leading to improved rankings.
3. Improved Brand Visibility and Credibility: Appearing on the first page of search engine results instills trust and credibility in users' minds. Most users tend to trust and click on websites that appear higher in the search results, assuming they are more authoritative and reliable. SEO services help companies improve their rankings and visibility on search engines, allowing them to gain more exposure and establish a strong online presence. Increased visibility leads to more website traffic and enhances brand credibility, ultimately influencing consumer behaviour and purchase decisions.
4. Targeted Marketing: SEO services enable companies to target specific audiences based on their search intent. Keyword research is a crucial component of SEO, as it helps identify the phrases and terms users are searching for related to a company's products or services. By optimizing website content with these keywords, companies can attract users actively looking for what they offer. This targeted marketing approach ensures the right audience is reached, increasing the chances of converting visitors into customers.
5. Long-term Cost-effectiveness: While SEO services require an initial investment, they provide long-term cost-effectiveness compared to other digital marketing strategies. Unlike paid advertising, where companies have to pay for each click or impression, SEO focuses on organic rankings and does not require ongoing payments for visibility. Once a website achieves higher rankings, it can continue to generate traffic and leads without relying heavily on paid advertising. This makes SEO a cost-effective strategy that delivers consistent results over time.
6. Competitive Advantage: Companies must pay attention to SEO in today's competitive business landscape. Most businesses, including your competitors, are already investing in SEO services to improve their online visibility and attract customers. Companies need to pay more attention to SEO to avoid falling behind in search engine rankings and losing potential customers to their competitors. Investing in SEO services gives companies a competitive advantage by helping them stay ahead of the curve and establish their brand as an industry leader.
7. Local SEO for Local Businesses: Local SEO services are crucial for businesses primarily targeting a local audience. Local SEO optimizes a website for location-specific keywords and improves its visibility in local search results. For example, if you own a Vietnamese restaurant in Toronto, local SEO services will help your website appear in the top results when users search for "Vietnamese restaurants in Toronto." This targeted approach allows businesses to reach their local customers effectively and drive foot traffic to their physical locations.
In conclusion, companies need SEO services to enhance their online presence, increase website traffic, and reach their target audience effectively. SEO helps businesses improve their visibility on search engines, build brand credibility, and attract high-quality organic traffic. By investing in SEO services in Toronto, companies in Toronto can gain a competitive edge, establish themselves as industry leaders, and achieve long-term cost-effectiveness. SEO remains essential to any successful marketing strategy as the digital landscape evolves.
