Basic Digital Marketing

Five Great Benefits of ORM You Can’t Afford To Miss

online reputation management

Online reputation management (ORM) delivers multidimensional benefits to any size business because the positive client’s experience directly correlates with willingness to deal and buy. ORM is the secret force to inspire the client to feel that brand is loyal. Numbers of areas influence the opinion of clients; thus, ORM is planned to manage the brand image in all the areas through various platforms.

Five Content Marketing Tips for Competitive SMO

marketing tipsSince the introduction of Google’s Hummingbird Algorithm, social media optimization (SMO) has become the critical exercise to support SEO, ORM and marketing plans. Content marketing has become the standard practice for competitive SMO because it delivers; however, if everyone is after the content marketing then you need to be different in strategy to garner better results. Wrestling to infuse maximum content through every possible social channel may not deliver because effective content marketing needs to be objective oriented. Following tips will help you in content marketing for effective SMO.

Chat online Vs Phone call, which one I should have on my web!

phone vs chatIt is a well established fact that interactive websites perform better in terms of leads generation, conversion rate, repeat order and community building etc. Chatting, phone call and email support are the critical interactive tools to empower the websites to keep the visitors engaged. However, many of my clients often ask which one of these is most effective; and, I always rank chat online and phone call supports before the email support. Majority of online buyers avoid email route to get the required information because it is time consuming and full of uncertainty in response; still, you should have this communication tool on your website for the interactions that need documentation support and previous communication record. The chatting and phone call are the preferred support channels because of being instant responsive. Both have their own importance; so, you should essentially have both of these. However, discussions over chatting vs phone call may help you to manage the online support better.

Make Your Brand Ready For Internet Marketing

SMbrandingOnline branding is the important aspect of any internet marketing strategy; brand value is the platform over which internet marketing plans are built to be executed in a personalized way. Social media helps you to reach deep in the communities but in the absence of a particular brand banner, every effort fails to connect the potential buyers and stakeholders with your business. I see numbers of people saying that their website traffic is good but the conversion rate is very poor. The major reason responsible for such a common feel is ineffective positioning of brand in the digital world. Following tips may help you to empower your brand for convincing and compelling the potential buyers and to expand your community as well.

Must have Marketing Tools for smooth ride in 2016

marketing toolsThe growing power and new emerging trends of social media and other interactive channels compel the marketers to change the marketing strategies and practices accordingly. The rapid change in consumers’ behavior makes the online marketing a complex involving affair. Even the good performing websites get the sudden set back in ranking and conversion rate leaving the marketers to probe the reasons. Thanks to some easily available online marketing tools that will help you glide smooth in 2016.

Traffic Is There But No One Buys, Why?

Sales funnel picture5 1 2013I often get mails from the web owners who accept traffic improvement after outsourcing SEO but also complain in parallel for low conversion rate or poor sale. As per my experience, it normally happens when the goals are not defined clearly with priority and the SEO Company starts the marketing campaign in hurry just to grab the business opportunity. If you too experience the same problem, analyze your marketing strategy to optimize it for the top priority- conversions.

Do I Have Enough Content! How Much is enough

Do I Have Enough Content! How Much?

In the vast realm of digital presence, the question of having enough content is a common concern for businesses, bloggers, and website owners alike. The digital landscape thrives on content, and quantity and quality play a pivotal role in defining your online success. Let's delve into the intricacies of this content conundrum, exploring why it matters, how much is enough, and strategies to strike the right balance. 

The Importance of Content: A Digital Imperative 

In the era of information overload, content is the currency that fuels online interactions. Whether you aim to attract visitors, engage your audience, or rank higher on search engines, content is the linchpin of your digital strategy. 

Audience Engagement:

Compelling content is the gateway to capturing and retaining your audience's attention. It's not just about the quantity; it's about delivering value that resonates with your target demographic.

 Search Engine Optimization (SEO):

Search engines love fresh, relevant content. Regularly updating your website with new and valuable content is a fundamental SEO strategy. It signals to search engines that your site is active, leading to better visibility in search results.

 Building Authority:

Quality content establishes your authority in your industry or niche. When your audience sees you as a reliable source of information, it fosters trust and credibility, crucial elements in today's competitive digital landscape.

 Conversion Rates:

Content isn't just about attracting visitors; it's about converting them into customers or subscribers. Well-crafted content guides your audience through the buyer's journey, addressing their concerns and providing the information they need to make informed decisions.

 How Much Content is Enough? 

The quantity of content you need depends on various factors, including your goals, industry, and audience expectations. However, it's essential to strike a balance between consistency and quality.

 Consistency Matters:

Consistency is key in the digital realm. Whether you're running a blog, an e-commerce site, or a corporate website, having a regular posting schedule keeps your audience engaged and signals to search engines that your site is active.

 Quality Trumps Quantity:

While consistency is crucial, never compromise on quality. A few well-researched, insightful articles can have more impact than a multitude of mediocre ones. Focus on delivering content that adds value and solves problems for your audience.

 Tailor Content to Your Audience:

Understand your audience's preferences. Some industries thrive on frequent updates, while others may benefit from in-depth, comprehensive content less frequently. Know your audience's appetite for content and tailor your strategy accordingly.

 Evergreen vs. Timely Content:

Strive for a mix of evergreen and timely content. Evergreen content remains relevant over time, providing lasting value, while timely content allows you to address current trends, news, or industry developments.

 Content Types Matter:

Diversify your content types to cater to different audience preferences. Incorporate blog posts, videos, infographics, podcasts, and more into your content strategy. This not only keeps your content fresh but also accommodates various learning styles. 

Strategies to Optimize Your Content Production 

Now that we've explored the significance of content and how much is enough, let's delve into practical strategies to optimize your content production. 

Content Calendar:

Create a content calendar to plan and schedule your content. This ensures consistency and allows you to align your content with key events, product launches, or marketing campaigns.

 Keyword Research:

Conduct thorough keyword research to understand what your audience is searching for. Incorporate relevant keywords into your content to enhance its SEO value and attract organic traffic.

 

Repurposing Content: You can maximize the value of your existing content by repurposing it into different formats. A blog post can become a podcast episode, an infographic, or a video, extending its reach and impact. 

User-generated Content:

Encourage your audience to contribute content through reviews, testimonials, or creative submissions. User-generated content not only adds diversity to your content but also fosters community engagement. 

Analytics and Feedback:

Regularly analyze your content performance using analytics tools. Understand what resonates with your audience, and use feedback to refine your content strategy. Pay attention to metrics like bounce rate, time on page, and conversion rates. 

 

Here are a few additional resources that can provide valuable insights on improving your brand's online presence through the effective use of content marketing strategies: 

How to Market a Restaurant in Toronto

How to Outrank Competitors in Your Neighborhood

What does Google prefer, the quality or quantity of backlinks?

How does responsive web design impact website traffic?

Conclusion 

In the digital landscape, the question of having enough content is about more than quantity; it's about delivering value, building relationships, and achieving your online objectives. Strike a balance between consistency and quality, tailor your content to your audience, and leverage strategic approaches to optimize your content production. Remember, in the world of digital presence, content is not just king; it's the guiding force that shapes your online success. 

Why Should You Choose Unlimited Online Exposure for Content Marketing in Toronto

Unlimited Online Exposure, a well-regarded Online marketing company based in Toronto, has built a strong reputation over the past 27 years. They are widely recognized as pioneers in the industry and have an impressive track record of successfully developing more than 1400 websites.

 

Unlimited Online Exposure is dedicated to providing affordable web design services, as well as video marketing, social media marketing, influencer marketing, content marketing, chatbot integration, CRM implementation, inbound marketing, and local SEO in Toronto. Their range of services is specifically tailored to enhance brand visibility and drive online business success. Get in touch with them at 416-477-0594 or visit their website for more information.

Five Tips to Use Your Brand Champions For Internet Marketing

brand championAre you looking to do something new to boost up the internet marketing? I know, it is an ever going concern for all the businesses. Although the smart marketers keep tracking new trends and practices in internet marketing; still, you have a less exposed internet marketing trick to improve the gains. And, it is to create and use ‘brand champions’.

How Your Brain Ranks With Google Rankbrain?

RankBrain Hummingbird Google SERP AlgorithmOn 26th October 2015, Google confirmed addition of another layer to its algorithm structure for refining the search results further. This time update is named Rankbrain; and, it is being said that it is the 3rd-most important signal determining the results of search queries (The first two are still not confirmed by Google people). If it is so, you should train your brain to rank good with Rankbrain.

Ranking Factors That You Must Know For Better Marketing

ranking factors

Improving the rank is a never ending spree for the marketers because visibility is the core of any internet marketing strategy. Numbers of factors contribute in ranking of search results but some of those are critically important to support your marketing activities. Despite the continuous reshuffle in search engines algorithm parameters by Google, I have a compiled most effective ranking factors that will help you plan better your marketing activities through 2015 to 2016.

7 Tweaks to Increase the Conversion Rate after Mobilegeddon

mobilegeddon2 ss 1920 800x450Coming across new algorithm updates after Google Penguin, Google Panda has become a common experience but the focus of SEO masters immediately shifts to avoid any adverse impact now and in future. A new powerful algorithm update named ‘Mobilegeddon’ was introduced by Google on April 22, 2015. What was new this time? The answer is- it was a pre-announced algorithm update that Google rarely does. Does it make some special sense to you? Yeah, it was powered to deliver serious impact on existing rankings.

Tips To Cop -Up With Phantom-2 Update for Improved Rankings

google phantom update 2The morning of May 9, 2013 was full of surprises for the SEO masters and web owners with an eye upon the search results ranking. Some websites were ranking better while some had slipped down in search results but the actual cause was unknown. Ranking reshuffle was noticed even about 60%+. I had received several calls by 10am; each enquiry was about the cause or any update. But, frankly speaking, I too was like others. As the multiple hunts including one by Glenn Gabe were on to know the cause, result came out soon with confirmation of brewing of new update started on May 8th, 2013. On digging deep, I came to know that Google secretly rolled out ‘Phantom’ while the SEO community was expecting Penguin 2.0. Phantom was concerned only about the content quality but not the links quality. And, after two years since Phantom, we noticed the new serial update named Phantom-2 rolled out on May 3, 2015.

How silently Google impacts your online business success with Panda 4.2 Google’s Update

google panda logoEach Google update creates ripples in the world of web masters and internet marketers; and, in the spree of being smarter than today, Google continuously makes the changes in search result algorithm. Many of these algorithm updates take place silently; and, you come to know about these only after noticing the sudden drop in the web’s ranking. If you feel sudden ranking drop despite the best SEO efforts, you may be missing an important update named- Panda 4.2 introduced silently on July 17, 2015. Google’s Gary Illyes had already made announcement about possibility of Panda 4.2 at SMX Advanced (June 2015) but he was not sure about the accurate time.

Data-Driven Tips to Crop up Quality Inbound Links

Keeping the SEO in line of Google's algorithm updates is an engaging task for online marketers who always look for safe and effective ways to improve the authority of published content. Quality backlinks help your website to grow, especially, when the concern is the authority of website content. Today, cropping up the quality inbound links is the pivot for any digital marketing and search engine optimization plan. If your content has high readability and viewership with great potential of more likes and shares, more web owners would like to share the space for your content with inbound link. Following data driven tips will help you to get more accountable inbound links at valuable websites.

Tips To Diagnose and Fix Google Penalty Issues

How to avoid big Ranking Disasters with Google

The unexpected Google penalty is not something new. Despite doing the best to follow the Google’s guidelines, your website may still suffer with penultimate action. Matt Cutts sates, “Google initiates more than 400,000 penultimate actions every month”. Many times, it goes unnoticed unless your website gets serious impact on search result ranking. Can you afford the shocking slip in search result ranking because of Google’s penalty that too without knowing the valid reason? Following tips will help you to diagnose and fix the Google penalty issues for quick damage control.

7 Noahtic Commandments to Monitor & Manage Online Reputation

Online Reputation management has become indispensable for businesses because the freedom to act in modern digital environment allows the customers and competitors to litter the digital spaces with whatever they like. Online reputation management helps to establish yourself as the authoritative and credible resource for whatever you do by managing the relevant and useful search results about your business on first page.

You're Kidding Me? Websites Need an Audit?

website audit

One of my clients was investing good efforts and money for promoting his business website before approaching me; still, he was upset with results. The implemented SEO practices, he shared with me, were also good to deliver the results, but an important element of online promotion, he was missing, was the website audit. Surprisingly, the involved SEO Company didn’t make it. There are numbers of website owners and digital marketers who ignore the importance of website audit but race for search results ranks wasting their time and efforts. Hopefully, your SEO partners wouldn’t be kidding you.

6 Fascinating Takeaways from SMX EAST SEO Conference

Being at SMX EAST (Sept. 29 - Oct. 1, 2015), New York City was a great opportunity to dive deep into the innovative SEM and SEO tactics. The exposure to numbers of themed sessions, clinics and keynotes was the rarest chance to find out the effective solutions for the most complex challenges that trouble you often. The inspiring environment and professionally planned events throughout the SMX East conference at Jacob Javits Convention Center created an ideal platform for the SEM and SEO experts to pick away new ideas. Here, I share my seven takeaways from SMX EAST SEO conference to help you plan better for SEM and SEO:

Tips to Republish SEO Content with License

Written quality content is costly but republishing SEO content with license takes care of this issue

Convincing and compelling 3rd- party content is being used widely to add extra edge to digital marketing. It helps you to keep the wider segment of audience engaged and informed through numbers of websites and interactive channels including social media. Getting the quality and purpose oriented content every time can be a costly and complex affair but republishing SEO content with license takes care of this issue ensuring several benefits including- choice to choose the best, accountable SEO support, quality management, regulated compliance, time saving etc.

Tips to Create More Engaging Landing Pages

A professional landing  page for a shop online  page

The battle of conversion rate is won by the efficacy not by incorporating maximum aesthetic features to landing pages. Almost 40% visitors leave your website just because of delay in loading. And, there are many other factors too that drift your casual visitor to another website. Can you survive in highly competitive environment just by infusing intensive off page SEO efforts? The key to success in online business environment is to retain and impress the first time visitor in the shortest possible period. The following tips will help you to design the most optimized landing pages.

Innovative E-Commerce Solutions to Boost Sales on Mobiles

Innovative E-Commerce Solutions to Boost Sales on Mobiles

Attracting more visitors to your responsive ecommerce site is just the successful start; helping them to find the products with minimum navigation is the next critical task to convert more visits into sale. Exponential growth in mobile ecommerce elevates the competition level also; so, you need to have features enriched site specially optimized for mobile clients. These technically proven and trends supported ways may boost your ecommerce sales on mobiles:

Benefits Of Content Crowd Sourcing That Make Marketing More Effective

Today, content marketing is inevitable practice of any SEO and SMO plan irrespective to its size and prime objectives. After the Panda Update in 2011, the search term “content marketing” started to move upward on the graph of popularity. Nowadays, everyone is after the content marketing for one reason or the other. On the other side, cost of quality content development is a big concern for the web owners with limited budget. Ever increasing action on social media platforms gives us a solution called ‘crowd sourcing’- a new term defined for business marketing.

Tips To Optimize Marketing Strategy for Target Keywords

Optimize your Online Marketing Strategy for Target Keywords.

Keywords analytical research is the key element of not only the search results ranking but also for any online marketing strategy. Keywords research analytics help us to know- the popular trends in target audience community, what devices they use to find the information, what phrases they use, what phrases are most used etc. Therefore, it is must to optimize the marketing strategy for the target keywords to address the audience in attracting, involving in impressive manner.

Tips to use blogging as SEO machine

Tips to use blogging as SEO machine

Whether you're starting a business or just looking to share some of your insight with the World Wide Web, it goes without saying that blogging can help you become an SEO machine.  We can now see that blogging has become a widely celebrated tradition in the online community, but it is very rare for blog posts to actually discuss the SEO efforts that go towards making them successful. While some may argue that they only write blogs to vent or share a point of view, the truth is simple: if the quality of blogging is good and your blog posts are essentially solving people's problems, with a little tweaking, you can make significant SEO gains which can lead to more traffic.

Adding a blog to your website or enhancing the SEO strategies for an existing blog can significantly boost your online visibility. The key objective is to ensure that your blog posts attract attention, are read by a wide online audience, and encourage sharing. To achieve these goals, you should consider the following effective tactics that can drive more traffic to your blog posts.

1. Solving People's Problems

When people search and find your blog post, among others, it is because the search engine tells you that this page has massively useful content catered to your request or "problem". Aside from exploring relevant keywords to your niche market, focusing on relevant problems or questions in your niche market can also help you gain great insight into implementing SEO efforts in your posts. Analyzing your market will help you build a relationship with your audience which will then give you the tools to help them out. You would then incorporate these solutions into each of your blog posts to generate more traffic. A search engine's premise is to help people with relevant and helpful search results. The more relevant your posts are to solving people's problems, the more shares you'll get and the higher you will be ranked. 

2. Solving problems with original content

Content strategy is critical on all levels! Aside from being committed to producing original contexts of writing that help your audience, it would help if you also thought of things such as visual appeal. Just think for a moment: if a picture is worth a thousand words, then how much more effective would a video posting be? By adding videos to your blogs, you are also building links and generating traffic from sites such as YouTube and Vimeo. Videos are excellent on mobile devices as well, and you will notice a lot of your traffic can increase if your posts are shared.

3. Be social on social media!

This one is a no-brainer. Use your social media pages to be social! You have these platforms readily available for you to let your followers know of a new post. These are your most reliable medium to spread the word of a new post and for potential sharing of your posts. It is here that at any given time the right post can go viral! It is also important to acknowledge that search engines use social media as a form of authenticity for the blog writer, so it is very important to keep your social media pages updated and use them as a platform to circulate your newest blog posts, creating more and more links.

4. Backlinks

The rule of thumb here is quality vs. quantity. Think of backlinks as referrals. Would your new employer prefer 100 referrals from your elementary friends or 2-3 referrals from your old employers and colleagues? The same theory applies with backlinking to your site, search engines place value on the domain name that relates to you. In essence, if other sites (of value) are referencing your site, then based on search engine logic, it must be a relevant and trusted site with relevant content. There are many ways you can gain backlinks: you can send out a virtual press release through syndicated services, you can blog or contribute to forums on third-party websites with links back to your own or explore different portals and directories readily available. 

5. Consistency

But do not over-blog! I guess the same rule applies to this one, too. Quality over quantity!  Too many posts in quick succession may drift your followers because they start losing interest in sensing the biasing. Fix a time frame and post regularly but make sure each post is of high quality and is a complete piece. It will not only set a standard among your virtual audience, but it will help you maintain an excellent standard for all your SEO efforts. 

If you want to learn more about how to rank on the first page of Google, here are some resources that might be helpful:

 How to Build a Search Engine-Friendly Website

The Local SEO Playbook

On-Page Optimization for Local SEO

Maximizing Your Local SEO Efforts: Tips and Tricks for Small Business Owners

Why Choose Unlimited Online Exposure for Local SEO in Toronto?

Unlimited Online Exposure, a renowned digital marketing agency situated in Toronto, has built a strong reputation in the industry over 27 years. They are widely recognized as trailblazers and boast an impressive track record of successfully creating over 1400 websites.

Unlimited Online Exposure is dedicated to offering cost-effective web development services in Toronto, along with social media marketing, content marketing, local SEO, chatbot integration, CRM implementation, inbound marketing and video marketing in Toronto. Their range of services is specifically tailored to enhance brand visibility and drive online success for businesses. If you would like more information, please don't hesitate to contact us at 416-477-0594 or visit our website.

Make SEO More Effective with Content Audit

The content audit is the inventory of published website content that simplifies the identification of flaws affecting the SEO results adversely. The content audit is the only effective way to understand the quality and structure of the website content; it has become an inseparable part of any SEO strategy after Google’s Panda Update. Google’s Panda Algorithm Update (February 2011), a new filter, was introduced to stop the websites with poor content to make the way into the top results.