Basic Digital Marketing
Recent consumers’ behaviors and trends are forcing the digital transformation through the increasing use of mobiles and expectations for best of class mobile viewing experiences. Companies, poised for unabated planned growth, need to re-assess the current approaches, methodologies, technologies, service standards and investments. According to a press release by ABI Research- Christine Gallen, m- commerce is expected to share 24.4% of overall e-commerce revenue by 2017. So, as we are stepping ahead to welcome 2016, it is must to review and optimize our marketing and execution plans according to changed buying habits. Here, I share three latest mobile marketing trends to help you plan SEO 2016.
SEO and SMO both are familiar terms but with a difference in common perspective about traffic gains. Majority of people believe that SEO is performed for getting the traffic through search engines while SMO is performed just for branding through social networking. These people are right in their basic concepts but in the competitive business environment, you need to do something different. Have you ever thought ‘getting traffic through SMO’? The concept may surprise you but it is possible. The following tricks will help you to generate quality traffic through SMO in 2016 and beyond.
My family friend Derick Jill owns a nicely managed ecommerce store in Canada but the promotion always troubles him. The major reason to trouble him most is the cost and time investment for fresh content development, he needs for SMO as part of SEO and ORM etc. When I suggested him to use the other peoples’ content to subsidize his current cost and time investment for SMO, he was surprised just to say, ‘is the possible and safe?” I know the title of this post may raise your eyebrows also but it is possible with following five ethical SMO tricks.
Still, numbers of web owners have confusion about the role of SMO in perspective of traffic; Tony Chapel, my friend and owner of ecommerce store since three years, is also one among these people. He knows about SEO, SMO and ORM like terms but the internet marketing plans by SEO Companies make him confuse to decide. Like the majority, his major concern is also the traffic but when I ask him about the leads or conversion rate, he is clueless. I agree, limited budget may not allow you for SEO and SMO both simultaneously while both have their own importance. However, following SMO tricks generate traffic also besides ensuring all the SMO benefits.

Online reputation management (ORM) delivers multidimensional benefits to any size business because the positive client’s experience directly correlates with willingness to deal and buy. ORM is the secret force to inspire the client to feel that brand is loyal. Numbers of areas influence the opinion of clients; thus, ORM is planned to manage the brand image in all the areas through various platforms.
Since the introduction of Google’s Hummingbird Algorithm, social media optimization (SMO) has become the critical exercise to support SEO, ORM and marketing plans. Content marketing has become the standard practice for competitive SMO because it delivers; however, if everyone is after the content marketing then you need to be different in strategy to garner better results. Wrestling to infuse maximum content through every possible social channel may not deliver because effective content marketing needs to be objective oriented. Following tips will help you in content marketing for effective SMO.
It is a well established fact that interactive websites perform better in terms of leads generation, conversion rate, repeat order and community building etc. Chatting, phone call and email support are the critical interactive tools to empower the websites to keep the visitors engaged. However, many of my clients often ask which one of these is most effective; and, I always rank chat online and phone call supports before the email support. Majority of online buyers avoid email route to get the required information because it is time consuming and full of uncertainty in response; still, you should have this communication tool on your website for the interactions that need documentation support and previous communication record. The chatting and phone call are the preferred support channels because of being instant responsive. Both have their own importance; so, you should essentially have both of these. However, discussions over chatting vs phone call may help you to manage the online support better.
Online branding is the important aspect of any internet marketing strategy; brand value is the platform over which internet marketing plans are built to be executed in a personalized way. Social media helps you to reach deep in the communities but in the absence of a particular brand banner, every effort fails to connect the potential buyers and stakeholders with your business. I see numbers of people saying that their website traffic is good but the conversion rate is very poor. The major reason responsible for such a common feel is ineffective positioning of brand in the digital world. Following tips may help you to empower your brand for convincing and compelling the potential buyers and to expand your community as well.
The growing power and new emerging trends of social media and other interactive channels compel the marketers to change the marketing strategies and practices accordingly. The rapid change in consumers’ behavior makes the online marketing a complex involving affair. Even the good performing websites get the sudden set back in ranking and conversion rate leaving the marketers to probe the reasons. Thanks to some easily available online marketing tools that will help you glide smooth in 2016.
I often get mails from the web owners who accept traffic improvement after outsourcing SEO but also complain in parallel for low conversion rate or poor sale. As per my experience, it normally happens when the goals are not defined clearly with priority and the SEO Company starts the marketing campaign in hurry just to grab the business opportunity. If you too experience the same problem, analyze your marketing strategy to optimize it for the top priority- conversions.
In the vast realm of digital presence, the question of having enough content is a common concern for businesses, bloggers, and website owners alike. The digital landscape thrives on content, and quantity and quality play a pivotal role in defining your online success. Let's delve into the intricacies of this content conundrum, exploring why it matters, how much is enough, and strategies to strike the right balance.
The Importance of Content: A Digital Imperative
In the era of information overload, content is the currency that fuels online interactions. Whether you aim to attract visitors, engage your audience, or rank higher on search engines, content is the linchpin of your digital strategy.
Audience Engagement:
Compelling content is the gateway to capturing and retaining your audience's attention. It's not just about the quantity; it's about delivering value that resonates with your target demographic.
Search Engine Optimization (SEO):
Search engines love fresh, relevant content. Regularly updating your website with new and valuable content is a fundamental SEO strategy. It signals to search engines that your site is active, leading to better visibility in search results.
Building Authority:
Quality content establishes your authority in your industry or niche. When your audience sees you as a reliable source of information, it fosters trust and credibility, crucial elements in today's competitive digital landscape.
Conversion Rates:
Content isn't just about attracting visitors; it's about converting them into customers or subscribers. Well-crafted content guides your audience through the buyer's journey, addressing their concerns and providing the information they need to make informed decisions.
How Much Content is Enough?
The quantity of content you need depends on various factors, including your goals, industry, and audience expectations. However, it's essential to strike a balance between consistency and quality.
Consistency Matters:
Consistency is key in the digital realm. Whether you're running a blog, an e-commerce site, or a corporate website, having a regular posting schedule keeps your audience engaged and signals to search engines that your site is active.
Quality Trumps Quantity:
While consistency is crucial, never compromise on quality. A few well-researched, insightful articles can have more impact than a multitude of mediocre ones. Focus on delivering content that adds value and solves problems for your audience.
Tailor Content to Your Audience:
Understand your audience's preferences. Some industries thrive on frequent updates, while others may benefit from in-depth, comprehensive content less frequently. Know your audience's appetite for content and tailor your strategy accordingly.
Evergreen vs. Timely Content:
Strive for a mix of evergreen and timely content. Evergreen content remains relevant over time, providing lasting value, while timely content allows you to address current trends, news, or industry developments.
Content Types Matter:
Diversify your content types to cater to different audience preferences. Incorporate blog posts, videos, infographics, podcasts, and more into your content strategy. This not only keeps your content fresh but also accommodates various learning styles.
Strategies to Optimize Your Content Production
Now that we've explored the significance of content and how much is enough, let's delve into practical strategies to optimize your content production.
Content Calendar:
Create a content calendar to plan and schedule your content. This ensures consistency and allows you to align your content with key events, product launches, or marketing campaigns.
Keyword Research:
Conduct thorough keyword research to understand what your audience is searching for. Incorporate relevant keywords into your content to enhance its SEO value and attract organic traffic.
Repurposing Content: You can maximize the value of your existing content by repurposing it into different formats. A blog post can become a podcast episode, an infographic, or a video, extending its reach and impact.
User-generated Content:
Encourage your audience to contribute content through reviews, testimonials, or creative submissions. User-generated content not only adds diversity to your content but also fosters community engagement.
Analytics and Feedback:
Regularly analyze your content performance using analytics tools. Understand what resonates with your audience, and use feedback to refine your content strategy. Pay attention to metrics like bounce rate, time on page, and conversion rates.
Here are a few additional resources that can provide valuable insights on improving your brand's online presence through the effective use of content marketing strategies:
How to Market a Restaurant in Toronto
How to Outrank Competitors in Your Neighborhood
What does Google prefer, the quality or quantity of backlinks?
How does responsive web design impact website traffic?
Conclusion
In the digital landscape, the question of having enough content is about more than quantity; it's about delivering value, building relationships, and achieving your online objectives. Strike a balance between consistency and quality, tailor your content to your audience, and leverage strategic approaches to optimize your content production. Remember, in the world of digital presence, content is not just king; it's the guiding force that shapes your online success.
Why Should You Choose Unlimited Online Exposure for Content Marketing in Toronto?
Unlimited Online Exposure, a well-regarded Online marketing company based in Toronto, has built a strong reputation over the past 27 years. They are widely recognized as pioneers in the industry and have an impressive track record of successfully developing more than 1400 websites.
Unlimited Online Exposure is dedicated to providing affordable web design services, as well as video marketing, social media marketing, influencer marketing, content marketing, chatbot integration, CRM implementation, inbound marketing, and local SEO in Toronto. Their range of services is specifically tailored to enhance brand visibility and drive online business success. Get in touch with them at 416-477-0594 or visit their website for more information.
Are you looking to do something new to boost up the internet marketing? I know, it is an ever going concern for all the businesses. Although the smart marketers keep tracking new trends and practices in internet marketing; still, you have a less exposed internet marketing trick to improve the gains. And, it is to create and use ‘brand champions’.
On 26th October 2015, Google confirmed addition of another layer to its algorithm structure for refining the search results further. This time update is named Rankbrain; and, it is being said that it is the 3rd-most important signal determining the results of search queries (The first two are still not confirmed by Google people). If it is so, you should train your brain to rank good with Rankbrain.
Improving the rank is a never ending spree for the marketers because visibility is the core of any internet marketing strategy. Numbers of factors contribute in ranking of search results but some of those are critically important to support your marketing activities. Despite the continuous reshuffle in search engines algorithm parameters by Google, I have a compiled most effective ranking factors that will help you plan better your marketing activities through 2015 to 2016.
Coming across new algorithm updates after Google Penguin, Google Panda has become a common experience but the focus of SEO masters immediately shifts to avoid any adverse impact now and in future. A new powerful algorithm update named ‘Mobilegeddon’ was introduced by Google on April 22, 2015. What was new this time? The answer is- it was a pre-announced algorithm update that Google rarely does. Does it make some special sense to you? Yeah, it was powered to deliver serious impact on existing rankings.
The morning of May 9, 2013 was full of surprises for the SEO masters and web owners with an eye upon the search results ranking. Some websites were ranking better while some had slipped down in search results but the actual cause was unknown. Ranking reshuffle was noticed even about 60%+. I had received several calls by 10am; each enquiry was about the cause or any update. But, frankly speaking, I too was like others. As the multiple hunts including one by Glenn Gabe were on to know the cause, result came out soon with confirmation of brewing of new update started on May 8th, 2013. On digging deep, I came to know that Google secretly rolled out ‘Phantom’ while the SEO community was expecting Penguin 2.0. Phantom was concerned only about the content quality but not the links quality. And, after two years since Phantom, we noticed the new serial update named Phantom-2 rolled out on May 3, 2015.
Each Google update creates ripples in the world of web masters and internet marketers; and, in the spree of being smarter than today, Google continuously makes the changes in search result algorithm. Many of these algorithm updates take place silently; and, you come to know about these only after noticing the sudden drop in the web’s ranking. If you feel sudden ranking drop despite the best SEO efforts, you may be missing an important update named- Panda 4.2 introduced silently on July 17, 2015. Google’s Gary Illyes had already made announcement about possibility of Panda 4.2 at SMX Advanced (June 2015) but he was not sure about the accurate time.
Keeping the SEO in line of Google's algorithm updates is an engaging task for online marketers who always look for safe and effective ways to improve the authority of published content. Quality backlinks help your website to grow, especially, when the concern is the authority of website content. Today, cropping up the quality inbound links is the pivot for any digital marketing and search engine optimization plan. If your content has high readability and viewership with great potential of more likes and shares, more web owners would like to share the space for your content with inbound link. Following data driven tips will help you to get more accountable inbound links at valuable websites.
The unexpected Google penalty is not something new. Despite doing the best to follow the Google’s guidelines, your website may still suffer with penultimate action. Matt Cutts sates, “Google initiates more than 400,000 penultimate actions every month”. Many times, it goes unnoticed unless your website gets serious impact on search result ranking. Can you afford the shocking slip in search result ranking because of Google’s penalty that too without knowing the valid reason? Following tips will help you to diagnose and fix the Google penalty issues for quick damage control.
Online Reputation management has become indispensable for businesses because the freedom to act in modern digital environment allows the customers and competitors to litter the digital spaces with whatever they like. Online reputation management helps to establish yourself as the authoritative and credible resource for whatever you do by managing the relevant and useful search results about your business on first page.
One of my clients was investing good efforts and money for promoting his business website before approaching me; still, he was upset with results. The implemented SEO practices, he shared with me, were also good to deliver the results, but an important element of online promotion, he was missing, was the website audit. Surprisingly, the involved SEO Company didn’t make it. There are numbers of website owners and digital marketers who ignore the importance of website audit but race for search results ranks wasting their time and efforts. Hopefully, your SEO partners wouldn’t be kidding you.
Being at SMX EAST (Sept. 29 - Oct. 1, 2015), New York City was a great opportunity to dive deep into the innovative SEM and SEO tactics. The exposure to numbers of themed sessions, clinics and keynotes was the rarest chance to find out the effective solutions for the most complex challenges that trouble you often. The inspiring environment and professionally planned events throughout the SMX East conference at Jacob Javits Convention Center created an ideal platform for the SEM and SEO experts to pick away new ideas. Here, I share my seven takeaways from SMX EAST SEO conference to help you plan better for SEM and SEO:
Convincing and compelling 3rd- party content is being used widely to add extra edge to digital marketing. It helps you to keep the wider segment of audience engaged and informed through numbers of websites and interactive channels including social media. Getting the quality and purpose oriented content every time can be a costly and complex affair but republishing SEO content with license takes care of this issue ensuring several benefits including- choice to choose the best, accountable SEO support, quality management, regulated compliance, time saving etc.
The battle of conversion rate is won by the efficacy not by incorporating maximum aesthetic features to landing pages. Almost 40% visitors leave your website just because of delay in loading. And, there are many other factors too that drift your casual visitor to another website. Can you survive in highly competitive environment just by infusing intensive off page SEO efforts? The key to success in online business environment is to retain and impress the first time visitor in the shortest possible period. The following tips will help you to design the most optimized landing pages.
Attracting more visitors to your responsive ecommerce site is just the successful start; helping them to find the products with minimum navigation is the next critical task to convert more visits into sale. Exponential growth in mobile ecommerce elevates the competition level also; so, you need to have features enriched site specially optimized for mobile clients. These technically proven and trends supported ways may boost your ecommerce sales on mobiles: