Basic Digital Marketing

An essential part of any marketing campaign, is determining which of your marketing initiatives is working well — and which are generating dismal results. This means that you must have a reporting and analytics system that helps you to determine where your leads, and more importantly, where your conversions are coming from. If you have a website and social media profiles, you have many tools to help you determine what is working.

Investing in local area marketing is the best way to hyper-target your service area. This goes beyond general online and mobile marketing, to marketing designed to engage with the community you serve. As a local SEO expert, Unlimited Exposure is here to create a personalized online marketing campaign—that easily fits into your budget.

Congratulations! You achieved PR1, but now what? Things can change quickly in the online world, and your competition is always looking for ways to knock you out of your top spot. This means you must take the appropriate measures to maintain or strengthen your current standing. Unlimited Exposure offers many SEO packages designed to keep your current page rank or further improve your standing. Even if your page rank is high, you must invest in ongoing optimization.

Regardless of your industry, target audience, or local service area, developing a solid presence on social media is a must. While social media allows you to connect and engage with your fans and followers, you may wonder how many social profiles you should have. Some businesses take the approach of signing up for as many as possible, but is that approach effective? As a tenured social media optimization company, we have the answers you need.

Leaving a positive or negative review about a product or service experience is now easier than ever before. While all companies have some displeased customers, it is important to keep a close eye on your consumer reviews. Online reputation management services are an often forgotten part of online branding, and we have the ORM packages you need to boost your brand.

2015 was a great year for visual marketing. Most businesses that follow the trends knew that implementing more video content in their online marketing would be beneficial. In fact, 96 percent of B2B are using videos as a part of their online marketing. 73% of B2B marketers say that video positively affects their marketing results. The year ended with more and more advertisers focusing on digital video rather than the traditional TV. The focus on the modern day digital video vs. Traditional TV is because of the noticeable decline in TV watching by viewers aged 18 to 34 (as published by Neilson group) by around 4% since 2012. It is predicted that 80% of all internet traffic will be video by the year 2019.

The world of digital marketing is in constant transition. This constant change means each year tons of new hardware, new software, new companies, and new user preferences influence the way businesses are structuring themselves online. These digital trends can come and go in a blink of an eye while others remain proactive and dominate the market for years. Those who follow trends and adapt to the constant shifts and changes in the needs of these internet users will be the most successful in cementing their standing as industry leaders. And those who do not will definitely wish that they did.

Today’s topic is something that many in our industry debate about. Direct Ranking signals vs. Indirect ranking signals. More often SEOs are usually related to the direct ranking signals, rather than a combination of both direct and indirect. Here we take a quick look at why you might want to consider a broader perspective when it comes to signal rankings and maybe even changing your strategy a bit to which will ensure a better ranking in Google. Because let’s be honest, there a lot of things that impact searcher satisfaction, user experience, engagement, branding, Amplification and amplification likelihood and saturation. All these things indirectly could impact positively on your ranking and if you’re ignoring indirect ranking influencers you may be ignoring a lot of potential visitors too.

Imagine you could use your exposure and your vast pool of knowledge to make incredibly accurate forecasts. What if these predictions could save a life? The new hot app “MyShake” allows analyst experts to do just that. The app does not require anything from its consumers, but for the consumers to want to voluntarily assist in earthquake prevention. You simply install the app and the phone tracks rumbling or vibrations that are similar to that of an earthquake. In real time the analysts can see groups of many phones rumbling and accurately predict the severity of the earthquake as well as send warnings to those with the apps. Good information analysis is done when all that is required is that people actually want your product. There are already there because you understand what they want and you are providing them with this. This is much more cost effective than to having to bribe consumers with numerous benefits to collect your information.

Twitter is on fire this week! The once super popular app revealed recently that they had lost over 2 million users. Yikes. Not good news for Twitter's pocket book, but such news was then followed by unveiling some new features like their new algorithmic timeline that gives users the option to easily follow the best Tweets in their timeline. And why is it that people still flock to twitter? The answer is simple, custom emoji's and hash-tag based voting and guess what? This weekend NBA fans get both! Good play Twitter, good play!

In this day and age you cannot succeed in any marketing campagnes without the added touch of social media. By 2017, over a third of the world’s population is projected to own a smartphone, an estimated total of almost 2.6 billion smartphone users in the world. According to Nielsen’s survey, smartphone users spend 89% of their time on apps. The popularity of one particular app is the focus of today's blog. The Snapchat app was introduced to modern consumers in 2011 and though it took a while to gain popularity amongst other apps such as instagram it has recently found itself as a driving force in the recent US presidental elections.

The news may have come as a shock to millions of soccer fans and industry experts across the globe that Adidas is set to terminate its sponsorship contract with IAAF four years earlier. It's obvious that their decision to partway from IAAF sponsorship illustrates the growing influence of personalized marketing strategies through social media channels. The growing popularity of celebrity athletes promoting themselves, their teams and their brands through social media has really limited the importance of brand presence at event platforms. Thus making Addidas's sponsorship dissovlment and easy transition for the brand.

Facebook announced early this week on their company blog that users would be seeing some changes in the way posts were ranked in their news feed. The social media powerhouse went on to explain that they were now putting more emphasis on how "good" a post was aside from their typical straightforward engagement metrics such as Likes and clicks. These factors may tell us some things about what draws us to that particular post, but it doesn't necessarily tell us everything.

The golden question has always been ‘How does Google's search engine operate'? Google uses about 200 ranking factors in their algorithm, some of which is still under wraps and unknown. This causes for a lot of speculation in the SEO world as to what's true and what's false? To save you the hassle of trial and error with your own online business, we've complied a list of the newest SEO myths that you should avoid.

Action at vivid social media platforms is a critical part of digital promotion; no SEO strategy can be said complete without social media activities. Most digital marketers combine SMO and SEO for quick gains because social media has the proven power to boost up the traffic organically and through paid channels. Social link building increased traffic, enhanced domain authority, tapping of social media chatters to manage online reputation management are the key benefits of combining SMO and SEO for B2B and B2C both types of marketing. Here, I share some insights to help you proceed safe but effectively.

Each Google update leaves the marketers in confusing state until they get the website audit report according to new guidelines. 2015 has been full of algorithms updates; each one like Mobilegeddon, RankBrain, Panda 4.2 and Pahntom-3 etc reshuffled the search results ranking more or less. 2016 is not going to be different in this respect; we expect more quality updates sooner or later. In this scenario, analyzing your business website periodically becomes an inevitable exercise; and, following free SEO tools may help you diagnose Business Website to plan further.

Keywords are no more important after Hummingbird’ is a killing SEO myth to make you suffer in 2016 ; the presence of particular keywords in search results at 1st page proves that keywords are as important as they used to be. The users’ behaviour of using keywords changes as they progress to buy; they use different keyword at enquiry stage while they use different while comparing at final stage of deal. Therefore, knowing the most promising keywords your potential buyers use may boost up SEO outcome and Des: conversions rate both; these tips are sure to help you in great way.

Will content marketing take place of SEO in future? It is a hot discussing topic among the marketers and web owners but I don’t see any such possibility. I agree that both run parallel, support each other and even overlap each other; still, both are different because of their goals and prime objectives. Primarily, SEO is planned to hit at search engines while content marketing is executed to convince the target audience. Effective content marketing elevates the outcome of SEO because Google is investing best efforts to deliver the best information to its users; and content marketing does the same.

All the roads at link building landscape are full of bumps and humps; no doubt, it is the most popular and followed traditional SEO practice but recent changes in Google’s search results algorithms make it compulsory to take a different SEO route to gain and sustain the results. Here, I sum up seven data driven tricks to attract links for safe and promising SEO.

Numbers of prospective customers look for the nearest online source, strategic Local SEO helps you to catch that potential. Since Google’s updates Pigeon (2014) and local pack-3 (2015), the local SEO has become more important for any size business but it becomes more important for small businesses with limited budget for online marketing that target local community. Here, I share seven cost effective local SEO tricks to improve your marketing gains for local community.

The serious blogger have common complain who started blogging to support their online marketing, ORM, SMO and SEO efforts but not getting the traffic and response. The very common mistake triggering the problem was their wrong perspective; most of them write keywords centric just for SEO. Can you survive in digital social world without engaging the community? To succeed in smooth blogging, you must follow the five SMO laws mentioned below.

The big concern for the SEO and the expectations for its rapid results may drive you to commit some mistakes that are sure to draw the penalties in one way or the other. It is true that SEO is inseparable from internet marketing strategy but you need to do it in guided way. During last few years, SEO has transformed completely because of numbers of Google’s search results algorithms. Today, you need to be more careful in SEO practices to avoid any penalty or adverse ranking impact in future; following simple tips may help you for safe and rewarding SEO.

SMO (social media optimization) is the integrated element of any online marketing strategy. As the target audience in each trade has more than before options to choose the best source after easy comparison on different parameters, you need to put extra smart efforts on social media platforms for better audience engagement. Following tips will help you keep your social audience engaged and to influence their buying decisions.

Recent shackles added search results algorithms have made the content marketing more important than ever. In 2015, it emerged as the most popular and practiced commercial trend for digital marketing; and, I find this trend getting more power in 2016 and after successful online marketing. According a report contributed by Jayson DeMers at Forbes, 76% B2C marketers use content marketing; and, 60% marketers take effective and engaging content production as a top challenge. When majority of marketers is after the content marketing, you need to do something special to be noticed in crowd by the search engines and audience both.

My friend Daniel, the owner of an ecommerce store in Ontario (Canada), always complains about low traffic despite investing good for SEO. Because of being in SEO, SMO field since a long period, I come across similar concerns from other web owners also. The reason for SEO failure in traffic drawing is very common but rarely noticed. Have you ever thought about ‘Link Inefficiency’? Link Inefficiency has become more important after the recent search results algorithm updates by Google that have limited the space and scope for creating the backlinks. Following tips will help you to identify and fix Link Inefficiency for healthy SEO.