Basic Digital Marketing

Introduction to Micro-Influencers

In today's digital age, social media has become a powerful tool for businesses to reach their target audience. As a restaurant owner, you may already be familiar with influencer marketing. However, have you considered the benefits of using micro-influencers to promote your restaurant? Micro-influencers are individuals who have a smaller but highly engaged following on social media. They may not have millions of followers like celebrities, but their impact is significant. This article will explore the power of micro-influencer marketing and why it can be a game-changing strategy for your restaurant's success.

‍As a business owner, you've probably heard about search engine optimization (SEO) and its ability to help your website rank higher on search engines. But did you know that a specific type of SEO can give your business a competitive edge in your local area? Local SEO is a powerful tool for companies looking to attract customers in their immediate vicinity.

Local SEO optimizes your website and online presence to appear more prominently in local search results. This means that when someone in your area searches for a product or service you offer, your business is more likely to show up at the top of the results. This is crucial for attracting local customers and driving foot traffic to your location.

Social media has become integral to our lives in today's fast-paced digital world. It's not just a platform for connecting with friends and sharing updates; it has also evolved into a powerful tool for businesses to engage with their audience. One of the latest trends in social media marketing is the use of chatbots. These intelligent virtual assistants are revolutionizing how businesses interact with their customers online. By leveraging the power of artificial intelligence and natural language processing, chatbots can provide personalized and instant responses to user queries, creating a seamless and interactive customer experience. In this article, we will explore the benefits of using chatbots to increase engagement on social media platforms and discuss some practical strategies to make the most out of this innovative technology. So, if you're ready to take your social media marketing to the next level, let's dive in and discover the world of chatbots!

‍Would you like to boost your local SEO and increase your online visibility?

Off-page optimization is a crucial strategy to help your business achieve higher search engine rankings and attract more local customers. While on-page optimization focuses on optimizing your website's content and structure, off-page optimization considers external factors that influence your site's credibility and authority. From building high-quality backlinks to managing your online reputation, off-page optimization is vital in improving your local search rankings. This article will explore the various off-page optimization techniques that can significantly boost your local SEO efforts. Whether you're a small local business or a multi-location enterprise, implementing these strategies will help you stand out from the competition and attract more customers to your doorstep. So, let's dive in and discover the power of off-page optimization in enhancing your local online presence.

‍Are you a local business owner looking to boost your online presence and attract more customers from your area? You can just look only as far as on-page optimization for local SEO. In today's digital age, having a well-optimized website is essential for businesses to rank higher in search engine results and reach their target audience effectively.

‍As the sun shines brightly and temperatures rise, businesses are presented with a unique opportunity to boost their online presence and attract more customers. Summer SEO strategies can play a vital role in ensuring that your business stands out locally and captures the attention of potential customers. By harnessing the power of search engine optimization, you can optimize your website and content to rank higher in search engine results, ultimately driving more traffic to your business. But it's not just about ranking higher; it's about crafting compelling and engaging content that resonates with your target audience. There are countless ways to leverage summer SEO to your advantage, from creating summer-themed blog posts to incorporating local keywords and optimizing your website for mobile users. So, don't let the heat slow down your business. Embrace summer SEO strategies and watch as your business takes off in the digital landscape, attracting more customers and achieving new levels of success.

Are you a local business owner looking to make a splash this summer? Look no further! In today's digital age, having a strong online presence is essential for attracting new customers and boosting your local business. And what better way to do that than by implementing some key SEO tasks? Whether you're a restaurant, a retail store, or a service provider, optimizing your website for search engines can make all the difference in increasing your visibility and driving more foot traffic to your establishment. This article’ll explore six essential SEO tasks to help you skyrocket your local business this summer. We'll cover everything from optimizing your website's content to claiming and optimizing your Google My Business listing, and get ready to take your local business to new heights this season!

As a digital marketer or as a business owner, you're constantly looking for new ways to reach your audience and keep them engaged with your brand. One strategy that has stood the test of time is the humble newsletter. With the rise of social media and other digital channels, it's easy to overlook the power of email marketing. However, newsletters remain a highly effective way to connect with your audience and drive conversions. In this article, we'll explore five compelling reasons why you should add newsletters to your internet marketing arsenal. From building brand loyalty to driving website traffic, newsletters are a versatile tool to help you achieve your marketing goals. So, if you're ready to take your email marketing to the next level, read on to discover the power of newsletters.

‍‍Customers expect quick and efficient service from businesses in today's fast-paced world. With the rise of technology, companies have been exploring new ways to enhance their customer service experience. One of the latest innovations is the use of chat AI. This technology revolutionizes customer service by providing instant, personalized, and efficient solutions to customer queries. Chat AI is changing the game by allowing companies to offer 24/7 support, saving time and resources, and improving customer satisfaction. This article will explore how chat AI transforms customer service and why it is a business game-changer. We will dive into Chat AI’s benefits and challenges in effectively implementing ChatBot and ChatGPT.  Get ready to discover the future of customer service.

‍In today's digital age, search engine optimization (SEO) is essential to any successful online marketing strategy. SEO is optimizing your website to rank as high as possible in search engine results pages (SERPs). This can help drive organic traffic to your website, improve online visibility, and boost your business's bottom line. However, despite its importance, many digital marketers make common SEO mistakes that can negatively impact their website's rankings. In this article, we'll explore 10 common SEO mistakes to avoid if you want to optimize your website for better rankings.

Have you ever noticed how some brands know exactly what and when you need it? It's not magic. It's behavioural marketing. In this article, we'll explore the basics of behavioural marketing and how it can help you connect with your audience more meaningfully.

In today's digital age, social media has become essential to any business's marketing strategy. It's a powerful tool that can help small businesses reach a wider audience and connect with their customers in new and exciting ways. However, with so many companies vying for attention on social media, it can take time to stand out and make an impact. That's where innovative social media marketing strategies come in. In this article, we'll explore ten unique and creative social media marketing strategies that small businesses can use to boost their visibility, engage with their audience, and ultimately grow. From leveraging user-generated content to collaborating with influencers, we'll cover a range of tactics that will help you take your social media marketing to the next level. So, whether you're just starting or looking to revamp your social media strategy, read on to discover some exciting and innovative ways to grow your business on social media.

As a small business owner, you know that visibility is key to growing your brand and attracting new customers. And in today's digital age, one of the most effective ways to increase your visibility is through search engine optimization (SEO). But with so many businesses vying for attention online, how can you ensure that your website stands out? That's where local SEO comes in. By tailoring your SEO efforts to focus on your specific geographic area, you can improve your rankings in local search results and attract more targeted traffic. This article will share tips and tricks for maximizing your local SEO efforts, from optimizing your website and Google My Business profile to building citations and earning reviews. So whether you're a brick-and-mortar store or a service-based business, read on to learn how to dominate the local search landscape and drive more customers to your door.

 As a business owner, keeping your customers happy and loyal is key to success. But as your customer base grows, so do the data, interactions, and preferences you need to manage. This is where a CRM system comes in. CRM, or customer relationship management, is software that helps you organize, track, and analyze customer interactions and data. Implementing a CRM system can streamline your sales and marketing processes, improve customer satisfaction, and boost your business growth. This article will discuss the top 5 benefits of implementing a CRM system for your business. From better customer insights to increased productivity, you'll see how a CRM system can transform the way you do business. So, let's dive in and explore the power of CRM!

If you're a small business owner, you know how important standing out in a crowded market is. With so many competitors vying for the same customers, it can take time to get noticed. That's where local SEO comes in. Optimizing your website and online presence for local search allows you to reach customers specifically looking for businesses like yours in your area. And the best part? Local SEO doesn't require a considerable budget or a team of experts. With some know-how, time, and effort, you can improve your visibility and attract more customers. In this comprehensive guide, we'll cover everything you need to know about local SEO, from the basics to the advanced strategies to help you dominate your local market. Whether you're just getting started with SEO or a seasoned pro, this guide is packed with actionable tips and insights to help you take your small business to the next level. So let's get started!

As a business owner, you always look for ways to improve your online presence and generate more leads. With the advent of chatbots and ChatGPT, businesses now have access to powerful tools that can help them achieve unlimited exposure online. In this article, we will discuss the benefits of chatbots and ChatGPT for businesses, their role in social media marketing, and how they can be used for local SEO in the city you are conducting your business, ie. Toronto. We will also explore some chatbot success stories and provide tips for choosing the right chatbot platform for your business.

The world we live in is changing rapidly, and one of the significant factors driving this change is artificial intelligence (AI). AI technology enables machines to learn and perform tasks traditionally requiring human intelligence, such as problem-solving, decision-making, and language understanding. AI is transforming industries across the board, from healthcare and finance to transportation and manufacturing. This blog post will explore how AI revolutionizes different industries and impacts society.

Any brand or business that’s going to succeed in 2022 will rely heavily on digital marketing to develop and maintain a target audience. More than any offline marketing strategy delivers, online marketing can provide leads, conversions, brand authority, awareness, and profit and revenue growth.

Aside from the traditional digital marketing techniques that still work as well as ever, this year bubbling under the surface are a whole new set of trendy marketing strategies and unexplored avenues on social media. For the lucky brands who can capitalize and bet on the right risks, immense success awaits.

As we dig into a new year of trends, tech, AI, and digital marketing in 2022, here’s what works.

Marketing costs money. To make some, you have to spend some. Creating a digital marketing budget can go awry fairly quickly if you aren’t really paying attention to the numbers of what makes sense and what doesn’t.

There are no definitive rules in how to spend money on digital marketing or where to spend it. Whatever works for your brand is the only rule. Your budget for digital marketing should be customized to your needs. How much you allocate should ultimately rely on what you expect to receive as a return and what would be most appropriate within the structure you’ve set out.

AI and automation in digital marketing are forever changing the cost-efficiency of how we market. It is a misconception to think of marketing automation as hands-off. It isn’t. Managed effectively, however, you get a lot more ROI and better results with far, far less effort. AI and automation offer big things. Here’s how you can grow your business with automation fast and effectively.

The anatomy of social media marketing is one that relies on overcoming the limitations of algorithms, unpaid organic advertising, consumer objections, and competition.

The best social media tactics in 2021 have been fine-tuned to get you results. In this context, making a successful social media campaign means getting noticed and being heard. Unfortunately, you can be seen for the wrong things or be ignored. A simple miscalculation can cost a brand big.

This is how to target a successful social media campaign and these are the marketing tactics to use.

Social media is a hotbed of activity. For brands looking to capture clicks and generate leads, there are pages, hashtags, and conversations of every interest and topic one can imagine. Demographics vary platform to platform as does behaviour. Social media statistics tell us a lot about how to interact on these sites as well as how to exploit algorithms and maximize organic reach.

To get more likes, shares, follows, and comments from your marketing, here are social media statistics you will want to know.

A perfectly executed digital marketing campaign built off tomorrow’s trends can future-proof brands headed into their next quarter.

Though every businesses’ objectives and vision may read differently, at the end of the day, the immediate need to generate growth and maintain it is common. It’s the same for any organization. It’s self-sustainability that every brand aims for – that is, enough revenues to break even and move forward.

In this article, we take a look at digital marketing trends in 2022 that experts are tracking and marketers are using today to stay ahead of the curve. Whether you are looking to get more engagement, start a new product line or expand your services, reach more people on social media, or simply make more money, these are trends every and any brand can capitalize on.

 

A sure sign of a failed digital marketing campaign is one that doesn’t generate clear financial returns. No matter what the objective is and what metrics you are using to measure digital marketing by, it has got to justify its use through revenue.

So many digital marketing strategies exist. The decision to pursue which ones is pivotal to connecting with an audience. The wrong choice can instantly sabotage your success and essentially drown your marketing budget before you’ve even begun.

In this guide, we take a lot of the best digital marketing strategies in 2021 and why spending your time on them is well worth it.

 

Video gets clicks. A lot more clicks than most text or images can. At the right length and contextualized with the right tone, video marketing campaigns not only get attention but are memorable to your target consumer.

 In the context of marketing, video is nothing new. With the way the Internet has developed and the accessibility of tech having opened up, anyone can make, launch, and monitor a video marketing campaign more or less from their smartphones. This has meant more noise to cut through and the challenge of being heard amongst so many different brands having videos perhaps similar to yours.

 

The first step is getting the video-making part. That’s only a part of it, though. Arguably, getting the word out is more important. A video doesn’t get clicks if people don’t know it’s there. This article is about the strategies to get your video content in front of people to drive traffic and profits.

 

What Should My Video Marketing Be About?

Effective marketing relies on the quality of the product. It is crucial to avoid creating spam-like videos. Instead, strive to make your video unique and distinctive. The content of your video can encompass a wide range of topics, from informative how-to guides to providing behind-the-scenes glimpses into the production process of a product. Ultimately, the possibilities for video content are endless, allowing you to tailor it to your specific preferences and objectives.

 

Where Should I Publish My Video Marketing?

YouTube video marketing is far and away the best there is. YouTube is the perfect host, allowing you to embed the video wherever you like. That said, there is also an argument to be made for publishing your video onto native platforms. Sites like Facebook, Instagram, and TikTok are likely to provide you with better promotion from an organic algorithm standpoint than if it’s an embedded video post.

 

What Is A Video Thumbnail, And Do I Need One?

A video thumbnail serves as the visual representation of your video, acting as its front cover. Thumbnails must be vibrant, straightforward, and easily understandable, especially on mobile screens. Any individual involved in video production should incorporate thumbnails into their video marketing strategy. This practice allows you to control the initial image viewers see when your video is presented, increasing the chances of attracting the desired audience and encouraging them to watch your content.

 

Should I Look At My Competitor’s Video Marketing?

Your competitor’s video marketing can be important but also detrimental. You don’t want to copy videos that are already done. People are selective about what they click on and watch. An already-successful video on the same subject you want to speak on will rank higher than you. Uncover a new spin on the same subject or move on to something that isn’t already widely available.

 

How Can I Get More People To Click On My Video?

Beyond getting all the technical aspects of video-making done right, you may want to tie your video to a giveaway or provide some incentive to click a secret promotional code at the end of the video. This will get your video more clicks right off the bat. It’s not long-term sustainable but will temporarily boost views and help create the awareness that many organizations want.

 

When you publish a video, should it be for mobile or desktop?

The vast majority of video views are generated from mobile devices, with smartphones being the most prevalent. When creating and editing your video content, it is crucial to consider that it will likely be viewed on a smaller screen. Therefore, any text included in the video should be large enough to ensure easy readability. Additionally, the audio should be clear and audible, and the lighting conditions should be optimal to provide a fair viewing experience..

 

What Is The Best Metric To Use To Judge A Video Campaign?

 It is important to have a clear understanding of how to evaluate the success of a video marketing campaign before embarking on it. While profits and revenues may not always be the most accurate metrics, there are other indicators that can be used to assess the impact of your video and its role in enhancing your brand. These include clicks, views, shares, comments, and likes, all of which provide valuable insights into how the audience is receiving your video. By analyzing these metrics, you can determine whether your video effectively conveys your brand message and contributes to its growth.

 

How Can I Optimize My Video For SEO?

 With video marketing , a lot of the back end is already done for you. All you have to do in optimization is make sure you’ve got the keywords and links in the right place. Here are some strategies to work with.

 

• A title that isn’t short and includes multiple keywords, ensuring your video is easily found.

 

• A description that includes more keyword optimization and a link to your website to find out more.

 

• Metadata tags that include any tags or keywords you want to be attached to your video content.

 

• In addition to metadata tags, you may also have space for hashtags, which are done similarly.

 

What Is The Best Way To Use Video On Social Media?

 Social media is critical to a profitable video marketing campaign. Your video should be front and center on all your pages for a time. Pin it to the top of your social media profile. You won’t want to post it just once, but you don’t want to overwhelm your followers with repetitive posting. After your video is published the first time, wait sometime before you push it back out. Weeks, even.

 

Where Else Can I Post My Video That Isn’t Social Media?

There may be other online communities and forums that would be interested in your video. If you know of platforms where your audience is, those are great places to post your video. How else can you reach your user base through email marketing campaigns with a video embedded in the message, an SMS campaign, influencer marketing, links on other websites such as guest blogs, and more?

 

Should I Do A Paid Campaign For My Video Marketing?

There are a lot of ways to pay for your video to get clicks. Paid social media video campaigns work and may be something to consider if you are unknown or are still building a customer base. Paid campaigns get you clicks immediately rather than waiting. That said, this growth doesn’t last. Every click you get, essentially, you’re paying for. It can be a costly way to market unless you’re making back that money through other means.

 

Are You Limiting Your Video Marketing Campaign To Geographic Region?

Some brands don’t service a global market. If you don’t, don’t spend money on marketing to them. Any video marketing campaign should be restricted to the specific geographic region you serve. In this vein, you also want to use local keywords to successfully target this audience, including putting keywords into your title, description, and any attached posts.

 

What Can I Expect When I Publish A Video For My Business?

A video should be evergreen content, lasting for months, if not years. Over time, a video will continue bringing in more clicks and attention on availability and keywords alone. Keep your video up and on your social media channels. Ensure it’s locatable, even if it’s not getting the promotion it did when it was first published. So long as people can find it, this builds momentum and will keep creating awareness for a long time.

 

How Long Does It Take For Video Marketing To Work?

Most small businesses may not like to hear it, but a promoted video will generate some numbers, and it will feel like it’s not working anymore. This is how it is for many brands, but leave a video up. It will build. If it’s a good video, it will gradually rank higher and inevitably find sufficient clicks. Think of it like dropping a business card on a highway. It blows about, someone sees it and catches it, and they let it go further down the road, and then, someone else grabs it, reads it, and drops it again. A video bounces around indefinitely, nabbing clicks left and right, and you can always re-post, write a new blog around it, and find new ways to bring it back into the conversation on social media.

Why choose Unlimited Online Exposure for your Video Marketing in Toronto?

Unlimited Online Exposure, a prominent Social Media Marketing agency based in Toronto, has built a strong industry reputation for over 27 years. They are widely recognized as trailblazers and have an impressive track record of successfully developing over 1400 websites.

In Toronto, we offer a wide range of services, including web development, video marketing, inbound marketing, local SEO, and social media marketing. Our primary objective is to enhance your brand's visibility and drive online business success. For more information, contact us at 416-477-0594 or visit our website.